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    VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe

    This year’s Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing. 

    VGTV has secured several nominations among this year’s entries, including Best Digital Product Innovation, Best Subscription or Membership Product, and Best Use of Video. 

    The media company’s nomination for Most Engaged Community showcases its expertise and diversity. VGTV produces video for VG, the biggest newspaper in Norway, and it had to pivot when it identified a lack of well-produced content for Gen Z audiences. VGTV hired influencer Linnéa Myhre to profile its next big entertainment podcast. Linnéa dove into Norway’s juiciest celebrity stories, offering analysis in an intriguing true-crime style. VGTV then used the podcast’s success to launch a coffee-table book with extra material from the podcast, such as uncut scripts. Then VGTV launched a TV series with Linnéa documenting the enormous influence bloggers can wield. This collaboration helped VGTV connect with a new audience and strengthen awareness of VGTV. 

    In addition to VGTV’s podcast work with Linnéa, it also produced a men’s health podcast that earned the video team a nomination for Best Podcast. The ‘How are you, man?’ podcast was launched to encourage men to better communicate with each other about their feelings. Evaluating a lack of content on men’s mental health within the podcast space, VGTV enlisted former professional hockey player Erik Follestad to host the podcast and interview other men about their inner lives while exploring his own. VGTV’s choice of having a nonprofessional man host — rather than a psychologist or therapist — helped listeners relate and connect with the podcast, resulting in over 1.5 million downloads. 

    When it came to the Best Ad Tech Platform, Anzu.io was a clear standout. As more companies enter the gaming space, technology such as Anzu has become essential. Anzu’s innovative ad tech platform blends non-intrusive in-game brand ads directly into the gameplay, appearing on 3D in-game objects in places where people would expect to find them in the real world. With such platforms, advertisers can reach 3 billion players in a non-intrusive manner, and developers can monetize titles to enhance the gameplay experience.  

    PinkNews was another team to garner several nominations this year, including Publishing Executive of the Year. PinkNews was also a standout for Best Use of Video for its Snapchat Show, ‘The Queer Catch-up.’ As the world’s most-watched and read LGBTQ+ media brand, PinkNews wanted to increase viewership to continue spreading positivity and increase the exposure of positive LGBTQ+ stories on the Snapchat platform. In 2021, PinkNews grew the audience and subscriber base for ‘The Queer Catch-Up’ exponentially, reaching more than 650,000 subscribers. 

    On top of this, PinkNews also received a nomination for Editorial Team of the Year for its coverage of World AIDS Day, challenging stereotypes around living with HIV/AIDS while calling for the government to step up its efforts to eradicate transmission. PinkNews also delivered unparalleled coverage of transgender issues, reporting on the first-ever transgender civil rights case to make it to the UK Supreme Court. The media brand’s coverage of the Taliban takeover of Afghanistan also shed a unique light on the plight of LGBTQ+ people following the regime change. PinkNews continued to cater to its loyal readers by giving them detailed analysis, accurate reporting, engaging stories and comprehensive coverage of LGBTQ+ issues. 

    All in all, 2022 showed that video remains a vital way for companies to connect to and grow their audiences. As more companies dive into what their audiences want to see, they’re seeing growth that’s propelling them into the future.  

    See the complete list of finalists below.

    Ad Operations Team of the Year
    Hearst UK Ad Operations Team
    New York Times Advertising
    POLITICO Europe – Ad Operations team of the year
    The Ozone Project’s Publisher Operations team

    Best Ad Tech Platform
    Anzu.io – the world’s most advanced in-game advertising solution
    Nano Interactive & UK Government – Using Intent targeting to assure the British public that the vaccine is safe
    Outbrain – Launch of Smartlogic
    Teads – The Global Media Platform

    Best Brand Launch/Event
    News Live: The Times CEO Summit
    The Economist Group

    Best Brand Partnership
    Hearst UK’s Cosmopolitan HomeMade x NatWest
    International Paralympic Committee & Allianz
    Norwegian Directorate of Health & VG-lista 2021 – Finding the future together, this is what the youth have learnt during the pandemic.
    Otrium, AMPC and Partnerize: Affiliate Channel Success

    Best Branded Content Program
    Haymarket Automotive Studio: Audi e-tron & Autocar Electric
    Haymarket Automotive Studio: BMW UK & Autocar Motorsport
    Hearst UK’s Women’s Health x Under Armour: It Starts with a Bra
    News UK & Google: The Funday Times

    Best Content Studio
    CNNIC Create
    Imagine Studio at Immediate Media Co
    POLITICO Studio – POLITICO Europe’s in-house creative agency
    TheSoul Publishing

    Best Contextual Targeting Offering
    Contextual Targeting at Precision and Scale – by Integral Ad Science
    News UK: Nucleus Emotional Targeting
    Verity: Sophisticated Contextual Targeting

    Best Custom Advertising
    TOTO – Voetbalzone widget
    Havas Media Global
    Havas Play
    How Tennis Experts’ Influence Proves an Ace for ASICS on the Partnerize Platform
    Trekpleister – Greenhouse Group – Stocard

    Best Digital Product Innovation
    Mediahub UK – Launch of Mediahub ARC
    Nova TV & Cobe Osijek – DNEVNIK.hr mobile app
    Outbrain’s Smartlogic
    rankingCoach FREE & rankingCoach 360
    TV news team, VG
    Xaxis, Wavemaker & Finecast: Increasing video impact for Hill’s Pet Nutrition

    Best First-Party Data Strategy
    News UK: Nucleus Data Platform
    Unlocking Actionable Insights and Dispelling Legacy Myths via Data Science and Cloud Data Lake: Gerber Life Insurance + DELVE

    Best Newsletter
    POLITICO Europe
    The Telegraph – The Front Page Newsletter

    Best Podcast
    90min – Football Americana
    ITV News
    POLITICO Europe
    The Economist Group
    VGTV, How are you, man? – A different podcast on men’s mental health

    Best Publisher Platform
    Nova TV & Cobe Osijek – DNEVNIK.hr mobile app
    optAd360 AI Engine
    Partner Recruitment Capabilities Prove That Partnerize is Changing the Game for Marketers
    Publish Lab for Labrador CMS
    ShowHeroes Group – ShowHeroes PLAY
    The Ozone Project – the platform for premium publishers

    Best Revenue Diversification Strategy
    House Beautiful, Hearst UK
    The Economist Group

    Best Site Design
    Bustle UK
    CNN Create and Samsung
    MAIA and DVTK – Launch of MAIA

    Best Story
    ITV News
    POLITICO Europe

    Best Subscription or Membership Product

    Best Use of Social
    Havas Play
    Social Chain & Amazon Prime Video UK – Just So You Know
    TheSoul Publishing – 5 hours of crafts
    VGTV, How are you, man? – A different podcast on men’s mental health

    Best Use of Video
    Economist Films
    M&S Food Romford Boys Charity Single Campaign – Scale and Suitability with TikTok & Zefr
    PinkNews – The Queer Catch-up
    Samsung & T Brand, the content studio of New York Times Advertising
    Social Chain & Amazon Prime Video – Just So You Know
    TheSoul Publishing
    TV news team, VG

    Best Video Campaign
    Social Chain & Amazon Prime Video UK – Just So You Know

    Editorial Team of the Year
    Bustle UK
    POLITICO Europe

    Journalist of the Year 
    Daniel Hewitt, ITV News
    Paul Brand, ITV News

    Most Engaged Community
    Arena Media
    Will Media

    Publisher of the Year
    Hearst UK
    ITV News

    Publishing Executive of the Year
    PinkNews – Sarah Watson, Director of Product

    The post VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe appeared first on Digiday.

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