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    In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists

    Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to be relevant and, as a marketing approach, its successful outcomes are here to stay. 

    Several standouts emerged among this year’s entries, with In The Know garnering five nominations, Vox Media and Insider each securing four nominations, and theSkimm gaining three nominations in total.

    In The Know by Yahoo earned nominations for Best Story and Editorial Team of the Year. To extend the platform’s mission of highlighting and celebrating BIPOC communities, In The Know focused on a chronically under-represented example, commemorating Indigenous Peoples Day. The In The Know team crafted an article that drove awareness to Indigenous-owned brands, which benefited from the exposure. 

    Vox Media earned two nominations within the Best Podcast category for its efforts with various partners. In addition, the company’s Chief Development and Strategy Officer, Shyra Smart, made the shortlist for Publishing Executive of the Year. Smart played an integral role in the company’s acquisition of Group Nine and has been the executive sponsor of the BOLD ERG — the employee resource group that supports the advancement of Black employees — for the past two years, which has contributed to the company’s first annual observance of Juneteenth. 

    In addition to Smart’s nomination, Vox Media also earned a nomination for Best Content Studio for its in-house brand studio’s work across podcasts. Programs included ‘More Than This,’ developed with Straight Talk Wireless and featuring an unprecedented accessibility component — a visual experience catering to deaf and non-listening audiences. With Sephora, Vox Creative produced its second long-form documentary, ‘The Beauty of Blackness,’ chronicling the past, present and future of Black beauty while calling attention to the inequality in the cosmetic industry for people of color. 

    Insider Inc. secured nominations for Best Editorial Package and Video Team of the Year, with data reporter Madison Hall earning one for Journalist of the Year. Hall led the charge for some of Insider’s most ambitious and impactful projects. The work included a proprietary, searchable database of Capitol riot arrests — now cited in numerous publications. It also included a database of homicides against transgender people in the U.S. and Puerto Rico and an influencer index that used custom polling to determine U.S. perceptions of the most prominent online influencers. 

    For Best Use of Social, theSkimm was a standout thanks to its ‘#ShowUsYourLeave’ campaign that turned into a viral movement. theSkimm sought to ignite conversation around why paid family leave is so important for parents and caregivers and why supporting more expansive policies and transparency in the private sector as to what companies offer is crucial. As theSkimm’s readers (Skimm’rs) began sharing their paid family leave stories with the campaign’s hashtag, over 400 companies joined in and shared their policies across social media. 

    theSkimm also landed a nomination for Best Virtual Event Series with its SkimmU video series that focused on teaching women the life lessons traditional schooling never provided. The free virtual series supported Skimm’rs with expert-led courses to navigate economic challenges posed by the pandemic, from the psychology of money to topics such as starting a side hustle, budgeting and navigating investing. The series received overwhelmingly positive feedback from attendees, with close to 7,000 audience-submitted questions and a post-event survey showing 92% course satisfaction. 

    Overall, 2022 showed that branded content isn’t going anywhere and that ad tech platforms continue to drive innovation. Add to that, more and more companies are unlocking growth and community with data and, more specifically, audience insights.  

    See the complete list of finalists below. 

    Ad Operations Team of the Year
    Media Tradecraft
    Theorem, Inc.

    Best Ad Tech Platform – the world’s most advanced in-game advertising solution
    Flight Control – Clinch’s Revolutionary New SaaS Platform
    Teads – The Global Media Platform
    Xandr Curate: Unlocking New Revenue Streams for Asset Owners

    Best Brand Partnership – B2B
    Aging Media and PointClickCare – Cross-Vertical Executive Series
    Billboard and Honda Stage – Honda Backstage featuring Nathy Peluso
    Forbes & Adobe — Accelerated Enterprise
    HoneyBook & Spaceback – Launch of Social Display
    Remezcla & Meta Elevate – Jefeando
    WP Creative Group and AT&T Business – 5G Partnership

    Best Brand Partnership – B2C
    ATTN: & TikTok – TikTok For Good
    EXTRA® Gum + MTV’s Fresh Start to the VMAs
    First Media
    Google Pixel 6 x New York Times Advertising: Picture Progress
    National Association of REALTORS®, VICE Media, Havas Media Group – Launch “Where The Heart Is” Video Series
    Refinery29 & Target 2021 Partnership: A New Era of Influence
    Yahoo + Walmart: Holiday with Heart

    Best Branded Content Program – B2B
    Atlantic Re:think – American Metamorphosis Season 2
    Billboard & Samsung
    Billboard and Honda Stage – Honda Backstage featuring Nathy Peluso
    Forbes & Office Depot – New Heights
    Quartz Creative x Salesforce UK: Launch of IDC Society Impact whitepaper
    The Weather Channel – Changing Landscapes Nissan IMR

    Best Branded Content Program – B2C
    ATTN: & Mattel – Launch of Barbie’s TikTok
    BDG Studios & Aussie Kids – “BeYOUtiful Hair”
    MotorTrend & Rivian — Electrifying The Outdoors
    National Association of REALTORS®, VICE Media, Havas Media Group – Launch “Where The Heart Is” Video Series
    Remezcla – Jack Daniel’s New Calle
    theSkimm – Bridgerton Branded Content

    Best Content Studio
    BDG Studios
    CEMEX Mexico
    Forbes Content & Design Studio
    Jungle Creations
    Vox Creative
    WP Creative Group

    Best Contextual Targeting Offering 
    Bidtellect: Context-Driven Platform
    Insider – Rollout of First-Party Data Platform, SÁGA
    New York Times Advertising
    Verity: Sophisticated Contextual Targeting

    Best Custom Advertising
    Forbes & Webex by Cisco – Work Reimagined
    Forbes + Webex by Cisco – Work Reimagined
    InvestingChannel & Nadex
    United Esports & DigitalOcean – Bullet Chess Championship
    Xaxis and Mediacom

    Best Digital Product Innovation – the world’s most advanced in-game advertising solution
    EX.CO – Content Experience for ALEX AND ANI
    First Media
    Godfrey Dadich Partners – Design of the MAD Burke Prize 2021
    How Ford Maximized User Attention in Their Video Ads With Dynamic Captions Technology
    Humanz — Leading Influencer Platform

    Best Editorial Package
    Godfrey Dadich Partners – Launch of the Work Trends Index (WTI) Report on Microsoft WorkLab
    Healthline Media & RadCat Design – TRANSFORM: Future of Health
    Insider Staff – Insider Inc.
    The Independent – End the Death Penalty Campaign
    Verywell Health
    Verywell Mind

    Best First-Party Data Strategy
    ActionIQ – global media company delivers personalized, consistent customer experience across all its brands to shift from advertising to subscription model.
    Endeavor Business Media + BlueConic
    Forbes One
    New York Times Advertising
    Tinuiti & Jerome’s Furniture
    Unlocking Actionable Insights and Dispelling Legacy Myths via Data Science and Cloud Data Lake: Gerber Life Insurance + DELVE

    Best Newsletter
    Amazon Music’s Hyper-Personalized Newsletter, Powered by Movable Ink
    Big Human & Rockefeller Center – The Center Newsletter
    Front Office Sports Changes the Sports Business News Game With Campaign Monitor
    Future of Marketing – Presented by TINT
    Response Media

    Best Podcast
    Go Off, Sis podcast presented by Unbothered and Target
    Harvard Business Review – The Rise and Fall of Carlos Ghosn
    In The Know by Yahoo
    Kast Media – The Opportunist
    More Than This: Vox Creative x Straight Talk Wireless
    New York Magazine & Vox Media – Cover Story

    Best Publisher Platform
    33Across | Lexicon &
    SIDEARM Sports – Powered by Learfield
    The Evolution of Xandr Monetize

    Best Story
    Amazon, Can we have our name back? | The Washington Post
    Godfrey Dadich Partners – Triple Peak Day on Microsoft WorkLab
    In The Know by Yahoo
    In The Know by Yahoo

    Best Subscription or Membership Product
    Advance Local and Sophi Content Paywall Engine
    Mahlab – Current Magazine
    The Atlantic – Subscriber Newsletters
    The Economist Group
    Tortoise & Piano – Tortoise Membership Program
    UnitedHealthcare & MSPC – Renew Magazine

    Best Use of Audience Insights
    DELVE Helps UNICEF USA Achieve 200% ROAS with Google Marketing Platform
    Healthline Media – Whole Person Health Initiative
    Merkle, on behalf of Carter’s, Inc.
    Tinuiti & Boston Proper
    Xaxis and Wavemaker

    Best Use of Social
    Billboard & Samsung
    Social Chain & Amazon Prime Video UK – Just So You Know
    theSkimm – #ShowUsYourLeave Movement
    VICE World News – TikTok

    Best Use of Video
    How Ford Maximized User Attention in Their Video Ads With Dynamic Captions Technology
    Social Chain & Amazon Prime Video UK – Just So You Know
    The Spruce Eats
    THE TRUST, Division of The Wall Street Journal/Barron’s Group
    Tripadvisor & Ford Motor Company
    VG’s multi news into the public space

    Best Video Campaign 
    Diageo’s Crown Royal Drove Performance with Aki Technologies
    Formerly Known As & Piedmont – State of Change
    Kraft Heinz Canada, so.da, Twitter Canada, Dentsu (Carat), ReThink
    LEARFIELD – Samsung ‘Shrines of Glory’
    Social Chain & Amazon Prime Video UK – Just So You Know
    Vice Media Group & Jack Daniel’s – Make It Count

    Best Video Distribution and Programming Strategy 
    Loop Media, Inc. – Digital OOH
    Remezcla – Jack Daniel’s New Calle
    Underknown Corp
    United Esports & CPC Pharma – PXL Play Power Squad
    VG’s multi news into the public space

    Best Video Platform
    Local Now
    Loop Media, Inc. – Digital OOH
    Mediaocean – Dedication to Best-In-Class AdTech
    STN Video, Inc.

    Best Virtual Event
    Apartment Therapy’s Small/Cool Experience 2021
    Blavity, Inc. — AfroTech World Metaverse Conference
    Economist Impact Sustainability Week
    The Wall Street Journal

    Best Virtual Event Series
    The Wall Street Journal
    The Wall Street Journal
    theSkimm – SkimmU
    Washington Post Live

    Editorial Team of the Year
    Godfrey Dadich Partners – The Editorial team behind Microsoft WorkLab
    In The Know by Yahoo
    VICE World News

    Journalist of the Year 
    Madison Hall – Insider Inc.
    The Points Guy

    Media Brand of the Year
    Apartment Therapy
    Blavity, Inc.
    The Economist Group
    U.S. News & World Report
    Wave Sports + Entertainment

    Most Engaged Community
    For(bes) the Culture
    Refinery29’s Unbothered
    TechChannel, MSPC

    Publisher of the Year
    Outside Interactive, Inc. – Publisher of the Year
    The Atlantic
    TIMEPieces (web3 division of TIME)
    Wave Sports + Entertainment

    Publishing Executive of the Year
    Benjamin Cohen, PinkNews
    Bryan Goldberg, BDG
    Rob Schneider, Chief Strategy, Content & Development Officer, Learfield
    Shyra Smart, Vox Media

    Video Team of the Year
    Donut Media
    In The Know by Yahoo
    Insider’s Video Team – Insider Inc.
    Secret Base
    The Washington Post
    Underknown Corp

    The post In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists appeared first on Digiday.

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