How Petbarn is gearing up for content and cross-channel personalisation at scale by Nadia Cameron | Mar 21, 2022 | adobe, Content Marketing, digital marketing, marketing technology, martech, personalisation, retail | 0 comments Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.
