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Lyre’s details the audience and remarketing learnings from its festive digital advertising play

by | Jan 18, 2022 | Bench, chief digital officer (CDO), digital advertising, digital marketing, digital strategy, FMCG, non-alcoholic category, programmatic advertising | 0 comments

More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.