Blockchain-controlled community building could mean major shifts in the way brands connect to consumers.
- Latest Gartner voice of customer report reveals top tech players in the field
- Playboy names Cardi B as its first creative director in residence
- Jesus gets rebranded for skeptics in new ad campaign
- WPP’s Grey promotes John Patroulis and Javier Campopiano to key global leadership roles
- ‘Consumers crave experiences’: How AR has evolved beyond mere try-ons