Select Page

Actor and professional wrestler John Cena has teamed up with Abu Dhabi’s Department of Culture and Tourism for an epic ad encouraging people to visit the United Arab Emirates’ capital city.

‘The Time is Now’ is an action-packed trailer that sees Cena abruptly change his travel plans while onboard a private jet after reading about Abu Dhabi in the in-flight magazine. Quite literally diving headfirst into his new venture, Cena dramatically parachutes from the plane, much to the dismay of the captain, taking in all the city has to offer in his descent down and eventually safely landing on The Louvre Abu Dhabi.

Created by Image Nation, an award-winning film and entertainment company, the spot has been released following the announcement that the city is welcoming all international vaccinated travelers and those traveling from green list countries back to the Emirates without the need to quarantine. Abu Dhabi’s Department of Culture and Tourism aims to drive the sustainable growth of the capital’s culture and tourism sectors, helping to fuel economic progress. This new short film wants to attract holidaymakers to embrace new adventures and make unforgettable memories with loved ones in the sun-soaked city. 

The social-first travel campaign has been promoted across Twitter, Instagram and Facebook, with further details highlighted on www.visitabudhabi.ae

: 'Visit Abu Dhabi: The Time is Now by Image Nation'

Agency:
Client:
Date: October 2021
Actor and professional wrestler John Cena has teamed up with Abu Dhabi’s Department of Culture and Tourism for an epic ad encouraging people to visit the United Arab Emirates capital city.
‘Time is Now’ is an action-packed trailer that sees Cena abruptly change his travel plans, while onboard a private jet, after reading about Abu Dhabi in the in-flight magazine. Quite literally diving headfirst into his new venture, Cena dramatically parachutes from the plane, much to the dismay of the captain, taking in all the city has to offer in his descent down and eventually safely landing on The Louvre Abu Dhabi.
Created by Image Nation, an award-winning film and entertainment company, the spot has been released following the announcement that the city is welcoming all international vaccinated travelers and those traveling from Green List countries back to the Emirate, without the need to quarantine.
Credits:
 
Tags: United Arab Emirates
 
 
 
Loading...