All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
- IAS media quality report shows UK improvements in brand safety and viewability
- Calm gets sleepy with LeBron James and Wu-Tang’s RZA in new campaign
- Walmart tests text-to-shop tool
- Under Armour names first chief consumer officer as marketing chief plans exit
- Kids Industries lands Amazon Kids+ roll-out campaign