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The finalists of The Drum Awards for Social Media have been announced today. As multiple platforms compete for our time and attention, no marketing plan is complete without social media. But our personal connection to our accounts means there is real risk: misplaced social can alienate consumers more forcefully than a billboard ever could.

This competition celebrates the companies, brands and people that have crafted the most impactful social campaigns, and those who use social media as a refined tool across B2B, the public sector, retail and more. From viral concepts that powered real change, to platform-specific marketing that captured a moment, this year’s nominees represent the best in the industry.

Open to marketers anywhere in the world, this year’s competition drew entries from South Africa, Scotland, India, the Netherlands and beyond that showcase the importance of local knowledge, audience understanding and safe data use. The jury has shortlisted entries based on their efficacy and innovation – you can read more about the judges here.

The winners will be announced at a virtual ceremony on Thursday November 11 at 4pm GMT. Visit the awards website for more information on the finalists, or add the date directly to your calendar here.

Automotive or Transport   

  • 33Seconds for Vauxhall

  • Electric House for Citroën

  • LadBible Group for Toyota

  • Tribal Worldwide and Adam&EveDDB for Volkswagen Passenger Cars UK

  • Waze  

B2B   

  • 1000heads for Cisco

  • FedEx  

  • Gravity Global for Embraer

  • LadBible Group  

  • OneFifty Consultancy for Sage UK

  • Rizzello Creative for Schroders

Best Influencer Campaign   

  • Bottle PR for Rowse Honey

  • Campfire Ltd for The Inkey List

  • COPA90 for AB InBev

  • IW Group for Jack Daniels, Brown-Forman

  • Ogilvy UK for Hellmann’s  

  • The Goat Agency for King Games

  • Zenith (part of Core) for KFC

Best Integrated Campaign   

  • Weetabix  

  • COPA90 for AB InBev

  • U-Studio (Oliver Agency) for Unilever

  • Essence for The International Olympic Committee

  • Zenith (part of Core) for KFC

  • DBS Bank  

  • Wolfgang Digital for BodySlims

Best Socially Responsible Initiative   

  • Bottle PR for Rowse Honey

  • Essence for BT

  • H&M

  • MediaCom UK for Scottish Widows

Best Response to Change     

  • Gravity Global for Embraer

  • Hubbub  

  • RB Studios (Inside Ideas) for Reckitt – Durex

  • U-Studio (Oliver Agency) for Unilever – Klondike

  • Visa  

  • Weber Shandwick and That Lot for HSBC UK

Best Social Media Diversity & Inclusivity Program/Initiative   

  • 1000heads for Salomon  

  • Battenhall for University of Cambridge

  • Buutvrij, Media.Monks, WeFilm, Havas, Baas, Maak and PRSSKD  

  • Creative X, Facebook for WhatsApp

  • Dialogue Books (Little, Brown Book Group)  

  • Media.Monks for TikTok

Best Social Event   

  • Coolr for Nurse Heroes

  • Dubai Tourism  

  • Media.Monks for TikTok

  • NowThis for P&G

  • Socially Powerful for Xiaomi

  • U-Studio (Oliver Agency) for Unilever – SheaMoisture

Best Social Stunt   

  • 1000heads for Salomon

  • 360i for Oreo

  • Cubaka for PlayOJO

  • Frank PR for Weetabix

  • LadBible Group for PlayStation

  • Twitch for Pringles

Best Use of Facebook   

  • Coolr for Nurse Heroes

  • Creative X, Facebook for Facebook App

  • Creative X, Facebook  

  • Mindshare UK & Mother London for KFC

  • News UK – The Sun  

  • Ogilvy UK for Barbie  

Best Use of Instagram   

  • Beko Turkey  

  • Hey Honey for Crocs Europe

  • LadBible Group  

  • COPA90 for AB InBev

  • Buutvrij, Media.Monks, WeFilm, Havas, Baas, Maak and PRSSKD  

  • OMD EMEA for Renault Sport  

Best Use of LinkedIn   

  • DHL Supply Chain  

  • Recipe for Audible UK

  • Seed to Branch for SVL Business Solutions

  • Tata Consultancy Services – UK and Europe  

  • The Writer  

  • WATConsult for Panasonic India

Best Use of Live Video   

  • Coolr for Samsung Europe

  • Little Dot Studios for BIFA

  • McCann New York for Mastercard

  • Sky  

  • Twitch for Pringles

Best Use of Snapchat   

  • GoSpooky and Snap Inc for the Design Museum in London

  • JD Sports  

  • Jellyfish for Hoka One One

  • LadBible Group  

  • McCann New York for Mastercard

  • Vodafone UK    

Best Use of Social Media Advertising   

  • BBC  

  • LadBible Group for PlayStation

  • Mindshare UK & Mother for KFC

  • Spin Brands for Ocean Bottle

  • StitcherAds for The Company Store

  • U-Studio (Oliver Agency) for Unilever – The Ice Cream Shop

Best Use of Tik Tok   

  • 33Seconds

  • Campfire Ltd for The Inkey List

  • COPA90 with TikTok

  • JD Sports  

  • Ogilvy UK for The World Health Organization  

  • We Are Social for Pringles

Best Use of Twitter   

  • BuzzFeed UK    

  • McCann Manchester for Aldi UK

  • Mindshare UK & Mother for KFC

  • Oliver Agency for Swoop

  • Telegraph    

  • Twitter UK for Adidas

  • Wilderness Agency for Now

Best User-Generated Content   

  • Campfire Ltd for The Inkey List

  • Cramer-Krasselt for Oil-Dri

  • Howdens  

  • McCann New York for Mastercard

  • TMW Unlimited for Voxi

Best Viral Campaign   

  • COPA90 for AB InBev

  • COPA90 for PepsiCo

  • McCann Manchester for Aldi UK

  • Media.Monks for L’Oréal Paris

  • Tourism New Zealand  

  • WATConsult for Cricbuzz

Charity or Not For Profit   

  • Coolr for Nurse Heroes

  • Ogilvy UK for The World Health Organization  

  • OK Cool for Girl Effect

  • TMW Unlimited for GHD

  • TMW Unlimited for Westminster City Council

  • Twitter UK for Great Ormond Street Hospital Charity  

  • Wolfgang Digital & Breast Cancer Ireland for Breast Cancer Ireland  

Community Manager of the Year   

  • Justine Letarte, BAM Strategy

  • Lauren Tenner, This

  • Sarah Craig, TMW Unlimited

Financial Services   

  • McCann New York for Mastercard

  • MediaCom UK for Scottish Widows  

  • OneFifty Consultancy for Sage UK

  • Rizzello Creative for Schroders

  • Weber Shandwick for HSBC UK (‘Black Friday Campaign’)

  • Weber Shandwick and That Lot for HSBC UK (‘Digital Lessons’)

  • Zenith Media for Natwest Group  

FMCG or Consumer Goods   

  • COPA90 for PepsiCo

  • COPA90 for AB InBev

  • IW Group for Jack Daniels, Brown-Forman

  • Media.Monks for CeraVe

  • Twitch for Pringles

  • U-Studio (Oliver Agency) for Unilever – Klondike

  • Weetabix 

In-House Team of the Year   

  • Alpro  

  • Facebook  

  • Nestlé UK Ltd  

  • TikTok  

  • Tourism New Zealand  

  • Volt (Inside Ideas) for Molson Coors

Interactive Entertainment   

  • CHS & Purplebricks for Purplebricks

  • Cubaka for PlayOJO

  • Ogilvy UK for Hellmann’s  

  • Sky  

  • Twitch for Pringles

Largest ROI From a Social Media Campaign or Strategy   

  • Coolr for Nurse Heroes

  • Directive  

  • Industria Pte Ltd for Pants Bear Pte Ltd

  • Media.Monks for CeraVe

  • The Goat Agency for King Games

Low Budget   

  • Ardmore for The Samaritans

  • Frank PR for Weetabix

  • Fred & Farid Los Angeles for Fridays For Future (‘1%’)

  • Fred & Farid Los Angeles for Fridays For Future (‘House On Fire’)

  • Pants Bear Pte Ltd   

  • Twitter UK for Great Ormond Street Hospital Charity

  • Upwork  

Most Effective Use of a Chatbot   

  • Creative X, Facebook for Instagram and Messenger

Most Effective Use of Group or Community for 

  • Creative X, Facebook for Facebook App

  • IW Group & Wieden + Kennedy for McDonald’s

  • Media.Monks for CeraVe

  • MonPure London  

  • Roche  

  • VMLY&R for Wendy’s

Most Effective Use of Imagery   

  • 33Seconds for Vauxhall Motors

  • Spin Brands for Lovehoney

Most Effective Use of Insight/Monitoring   

  • MediaCom UK for Bayer  

  • Oliver Agency for Swoop

  • Tastemade for Ocado

  • Volt (Inside Ideas) for Molson Coors

  • We Are Social for Sky

Most Effective Use of Promotions/Competitions   

  • TMW Unlimited for Voxi

  • U-Studio (Oliver Agency) for Unilever – Klondike

  • Volt (Inside Ideas) for Molson Coors

Most Effective Use of Video   

  • Coolr for Pepsi Global

  • Creative X, Facebook for Facebook App (‘Black Makes a Way’)

  • Creative X, Facebook for Facebook App (‘Pride Won’t Hide’)

  • Sky  

  • WATConsult  

Most Innovative Use of Social   

  • Creative X, Facebook for WhatsApp

  • Creative X, Facebook (‘#BuyBlack Friday’)

  • JD Sports  

  • McCann Manchester for Aldi UK

  • Ogilvy UK for Hellmann’s  

  • Twitter UK for Adidas

  • WATConsult  

Public Sector or Government   

  • An Post    

  • Core  

  • Holm Kommunikation A/S for The Danish Safety Technology Authority

  • LadBible Group for Department of Health and Social Care

  • The Met Office  

  • Tinker Taylor for West Midlands Police  

Retail or E-Commerce   

  • Barbarian for Reckitt – Mucinex

  • Creative X, Facebook for Facebook App

  • McCann Manchester for Aldi UK

  • Mindshare UK & Mother for KFC

  • Tangerine for Specsavers

Social Media Agency or Team of the Year   

  • Battenhall  

  • British Red Cross  

  • Coolr  

  • Fanbytes  

  • Hey Honey  

  • Spin Brands    

Social Media Rising Star   

  • Bryan Cano, senior director of media strategy, StitcherAds

  • Izzy Soupe, social media executive, TMW Unlimited

  • Erin Sweeney, global manager of marketing & communications, VMLY&R Commerce

Travel, Leisure or Sports   

  • Adidas Brand Design (Oliver Agency) for Adidas

  • COPA90 for AB InBev

  • Essence for The International Olympic Committee

  • Fifty Digital for The British & Irish Lions

  • Oliver Agency for Swoop