Just Eat is stepping up to the plate to put a dent in a mammoth plastics mountain of half a billion takeaway containers discarded every year.
Teaming up with the ClubZero reusable packaging system, the delivery service is trialing the introduction of a more environmentally-friendly alternative that uses up to 50% less CO2 than existing methods and is fully recyclable.
The three-month trial will see customers of six participating restaurant partners in London offered a convenient return system that permits packaging to be collected using the ClubZero app or dropped off at a designated collection area.
The partnership aims to make a dent in the estimated 500m plastic takeaway boxes that pile up in landfill across the UK each year, even if they are reused multiple times, by rolling the program out nationwide if successful. This follows a successful pairing with sustainable packaging provider Notpla in a pilot project utilizing seaweed-lined compostable packaging.
Robin Clark, senior director of global partnerships and sustainability at Just Eat Takeaway.com, said: “We want to use our reach to support our network to adopt more environmentally-friendly products and practices. We’ve already taken a number of positive steps to drive this change, from pioneering the use of seaweed sauce sachets and boxes to increasing the number of electric vehicles we use in food delivery.”
Safia Qureshi, founder and chief executive officer of Clubzero, added: “We’re giving consumers the right to choose an alternative to single-use packaging. In the same way as we’ve seen choices for consumers beyond meat and beyond dairy, we’re giving consumers the option beyond landfill packaging.”