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Facebook has tapped Annette Male to lead its agency development team in Asia Pacific from Wunderman Thompson, where she is chief executive officer.

In her new role, Male will oversee Facebook’s agency relationships in the region to help them drive growth for their clients and connect brands with people in a relevant and personalized way.

She will report to Patrick Harris, vice-president of global agency development at Facebook, after starting her new role in October.

Harris said: “We are delighted to welcome Annette Male as head of agency for Facebook in APAC. The role of agencies has never been more important as clients adapt to the changing media landscape in pursuit of growth and digital transformation.

“Annette’s experience will be an asset as we explore new ways to invest and enable agencies of all sizes to take advantage of our platforms and tools.”

Male added: “I’m a huge advocate for agencies and the value they bring to clients’ businesses. I’m thrilled that I get to champion them within Facebook and support them in making the most out of the tools available to help them drive growth for clients.”

Male has been leading Wunderman Thompson since 2019 when Wunderman and J W Thompson became one entity. Prior to joining Wunderman Thompson, Male was leading Publicis digital agency Digitas across the region.

She has held senior roles in both Asia and Europe, including deputy managing director at integrated agency Kitcatt Nohr, as well as roles at CHI & Partners, Tequila London and TBWA\GGT.