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The US is pretty proud of its moon landing in 1969. So what better way to introduce a video game where cultures battle it out to be the first to make history than reimagining Neil Armstrong’s ‘one small step’ moment – by inserting more competing astronauts into the mix?

This is the premise behind the trailer for Humankind, a strategy video game developed by the French studio Amplitude and published by Sega, where players can combine cultures through six different eras to become the most famous empire in history. 

The Apollo 11 twist sees Armstrong poised, ready to deliver his famous line, when all of a sudden a Brazilian astronaut appears. Who got there first? Punching him in the face, the Brazilian provokes Armstrong to battle it out (while comically dealing with reduced gravity on the moon’s surface), before both notice a sea of astronauts of various nationalities charging straight toward them. The scene also borrows from Stanley Kubrick’s 2001: A Space Odyssey, with a rework of the Blue Danube. 

 
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For the launch of this new title, the official trailer was created by BETC and directed by Edouard Salier. This follows the Lucy trailer, which was released in December last year for the official announcement of the video game.

: 'Humankind'

Agency:
Client:
Date: September 2021
The US is pretty proud of its moon landing in 1969. So what better way to introduce a video game where cultures battle it out to be the first to make history than reimagining Neil Armstrong's 'one small step' moment - adding many more astronauts into the mix.
This is the premise behind the trailer for Humankind, a strategy video game developed by the French studio Amplitude, where the player can combine cultures through six different eras to become the most famous empire in history. 
The Apollo 11 twist sees Armstrong poised, ready to deliver his famous line when all of a sudden a Brazilian astronaut appears, who got there first. Punching him in the face, the Brazilian provokes Armstrong to battle it out, before both notice a sea of more astronauts heading towards them. The scene also borrows from Stanley Kubrick's 2001: A Space Odyssey, with a rework of the Blue Danube. 
For the launch of this new title, the official trailer was created by BETC and directed by Edouard Salier
The Trailer to the Moon follows the Lucy trailer that was released in December last year, for the official announcement of the video game.
 
Credits:
 
 
 
 
 
 
 
 
CREDITS
Advertiser: SEGA
Brand: Humankind
Brand Managers: Romain De Waubert, Max Von Knorring, Jean-Maxime Moris, Richard Earl
Ad Agency: BETC
Agency Manager: Jean-Charles Caboche
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Copywriter: Matthieu Bouilhot
TV Producer: Fabrice Brovelli
Production Company: WANDA
Director: Edouard Salier
Producer: Claude Fayolle
DOP: Mathieu Plainfosse
Post-Production Company: Digital District
Sound Company: GUM
Sound Producers: Sydney Guillen, Marion Torreilles
Tags: United States
 
 
 
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