Video-sharing platform TikTok is branching out with an audio-only channel to give leading creators a voice beyond the social platform.
TikTok Radio will be broadcast on SiriusXM from today, regaling listeners with a mix of chat, pop culture and music fueled by top talent and artists, with the likes of Ed Sheeran, Bella Poarch and Lil Nas X all headed to TikTok’s recording studio for a ‘creative invasion’.
Hosted by an eclectic mix of TikTok creators, trendsetters, artists and DJs, the streaming channel will be available via a dedicated SXM app, as well as desktop and all connected devices.
Conceived as a sonic representation of the ‘For You’ feed, the radio show will carry music and stories behind trending content every hour to ensure listeners will be among the first to hear the latest viral hit.
Listeners will be able to tune in to listen to the weekly TikTok Radio trending ten every Friday, as well as live DJ sets featuring tracks sourced from across the platform.
Scott Greenstein, president and chief content officer at SiriusXM, said: “Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live national radio and our streaming platforms.”
Ole Obermann, TikTok’s global head of music, added: “We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences. Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures the song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”