In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.
<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/1112375524&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true"></iframe><div style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/off-the-shelf-the-future-of-retail-and-e-commerce" title="Off the shelf: the future of retail and e-commerce" target="_blank" style="color: #cccccc; text-decoration: none;">Off the shelf: the future of retail and e-commerce</a></div>
Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. The high street is changing, and any and all major retailers that don't have an e-commerce strategy will need to have one in the near future.
So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces? In this episode three experts from across The Drum Network explore the issue - from Lively, Impression, and Walnut Unlimited - and provide some advice for any brands interested in riding the wave of e-commerce growth.