Last fall, lots of people started likened the pandemic to a time machine. Months of lockdown turned American consumers into video streamers, digital shoppers, remote workers, keyboard activists, sourdough bakers.
The pandemic isn’t technically over, but it was briefly subdued enough that, this fall, many will resume pre-pandemic routines. People will commute to and from their offices; those with children will drop them off and pick them up from school.
In short, those changed Americans will step out of that time machine, into…what exactly?
Digiday sought to answer that question across its three brands with this fall preview package. Please check back to find new installments of the coverage, which will be dropped every day.