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Global marketing services business APS Group has expanded further into the Asia Pacific region with the hire of Fiona Zeng as managing director of APAC.

Zeng brings over ten years worth of industry experience having worked in-house with Novartis in a Global Category procurement position and most recently, managing a range of large-scale blue-chip brands during her time at Innerworkings.

Zeng will be based out of APS’ Singapore office and will help support the expansion of a number of global accounts the business has won in recent times throughout Asia Pacific, as well as looking to grow the breadth of local accounts and strategic suppliers across the region.

In recent times, Zeng has cultivated teams to build client services solutions and enabled businesses to achieve scale.

In this rapidly growing region, she has set strategies and enabled teams across business development, account operation, supplier management and technology enablement.

John Nodding, APS executive director explains; “As our business successfully grows, we have always looked to invest in regions and service lines to support our client’s needs. Due to an extremely positive increase in demand from the APAC region it was a natural step to bring in someone of Fiona’s calibre and expertise to help support our clients locally.”

Zeng adds; “APS brings a unique perspective and there is significant opportunity ahead in APAC. I’m delighted to join the team, utilising my experience to accelerate establishing us as a leading customer communications partner that clients can trust to deliver exceptional results in the region.”