Yoplait, the creator of Frubes and Petis Filous yogurts, has teamed up with Team GB Olympic skateboarding sensation Sky Brown and marketing agency Digital Voices for its new ‘Moments of Gold’ campaign.
The series of YouTube Shorts will see Yoplait collaborate with family content creators and the superstar skateboarder to evoke the spirit of the Olympics and inspire consumers to get the right daily nutrition to lead active and happy lives.
Speaking of her involvement in the video platform’s ‘first branded YouTube Shorts channel’, Brown said: “As someone with my own YouTube channel, I was thrilled to join Yoplait for this first-ever YouTube Shorts-branded campaign during Tokyo.
“I really loved their concept of Moments of Gold that’s all about encouraging families with their kids to the idea of fun and play with Team GB and the Olympics, and I want to be able to inspire as many kids to do the same with my skateboarding.”
YouTube recently announced the launch of a $100m creator fund for its TikTok competitor YouTube Shorts, inciting users to produce the most original content.
On the campaign, Arjoon Bose, Europe & Australia head of brand experience at parent company General Mills, said: “Not only will this let us reach even more families up and down the country and inspire the next generation to get active while leaning into the cultural capital of the Olympics and a global phenom like Sky Brown, but also allow us to relentlessly innovate as part of our strategy to back future exponential ideas that explore what we can learn.”
The campaign will run from the end of July to mid-August.