Alpha Foods is bringing the joys of plant-based meat alternatives to red-blooded Wall Street types after gatecrashing The Wall Street Journal to warn of ‘chickenflation’.
Sending readers into a flap over a spike in chicken prices, the tongue-in-cheek campaign positions Alpha Foods as a saviour by flooding the market with all the plant-based chicken you can eat.
The subversive paid advertisement sees Alpha Foods warn that ‘Underperforming males crash the market once again’, a reference to the skyrocketing price of chicken as replenishment rates decline.
Dubbing the phenomenon ‘chickenflation’, the vegan-friendly firm is marking National Chicken Wing Day with a promise to flood the market with its plant-based alternative, restoring order to the poultry market in the process.
Admitting it’s been winging it, the advert clarified: “... when we say ‘underperforming males’ we’re referring to a group of roosters. And when we say ‘crash the market’, naturally we do mean the chicken market. That’s correct, chicken prices have skyrocketed, causing a critical spike in chickenflation.
“And while we may not know exactly how ‘the economy’ or ‘the stock market’ or ‘anything else’ works, we do know the word ‘chicken’ plus the word ‘inflation’ makes the word ‘chickenflation’. And apparently, that’s all it takes to place an ad in here.”
Extending the print messaging to Times Square with a digital billboard takeover, the rallying cry alerts New Yorkers to the fledgling crisis with live ticker updates on the price of our feathered friends.