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Intermarketing (IMA) has appointed three new hires to its senior team at its Leeds HQ.

Helen Brimacombe joins IMA as operations director, bringing over 15 years of agency experience with her to the role. She has previously worked with well-known FMCG brands such as Warburtons, Mars, Britvic and Tommee Tippee.

Having set up her own brand and run her own business for a few years, Brimacombe decided to re-join agency life.

To ensure IMA continues to delight clients and exceed expectations, as operations director Brimacombe will work across the business to establish the most efficient ways of working, delivering the most streamlined and effective processes.

Simon Marshall joins as digital project management director, having previously worked for agencies Brass and McCann, across brands such as Microsoft, Peugeot, Panadol, Ribena and Lucozade.

He will play a key role in IMA’s offering when it comes to digital capabilities and services. Marshall will work to streamline digital delivery, with a process-driven and methodical approach, driving efficiency across both internal and external delivery teams.

Emma Morton joins from Finn agency and has been appointed as associate creative director. She brings a wealth of experience, having worked across high-profile clients such as Uber Eats, Whole Earth Peanut Butter, Red Stripe, Nike and Google.

After setting up her own business bringing big brand creative to small businesses – where she worked with progressive brands that care for the wellbeing of people and the planet – Morton returns to agency life with an impressive range of expertise from branding, art direction, packaging design and styling, right through to interiors, experiences and TV.

Her work has been recognized for both art direction and design at Cannes, D&AD, Design Week and Creative Review.

Nickii Gray, chief executive partner at IMA, said: “We’re thrilled to be in a position where we continue to take on such strong talent. The skills and expertise Helen, Simon and Emma bring are vital in our plans for growth and ensure we’re the best we can be across all areas of the business. 

“2021 continues to be a great year for us – our expanding global footprint, client wins and strong recruitment drive means we’re going from strength to strength.”