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A cocktail of two iconic Italian exports – Federico Fellini and Campari – the bittersweet red aperitif is emulating the work of the cinema pioneer in the first-ever short film to use artificial intelligence. It marks the return of Campari Red Diaries, a series of short films that illustrate that ‘every cocktail tells a story’.

Set in the heart of Rome, the short movie explores Fellini’s life and dreams. Directed by director duo ZCDC, to bring Fellini’s creative genius to life the project worked with original members of Fellini’s crew, who provided key insights on the maestro’s oeuvre – defining what could or could not be perceived as ‘Felliniesque’. 

This included Fellini’s camera operator Blasco Giurato (The Clowns, 1970), his three-time Oscar-winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of the Moon, 1990) and Luigi Piccolo, director of Sartoria Farani, a renowned Italian tailor shop, which holds restored costumes from some of Fellini’s greatest films including Satyricon (1969), The Clowns (1970) and Amarcord (1973). Francesca Fabbri Fellini, Fellini’s niece, was also involved in the project from the start. 

The Felliniesque experts worked with production and innovation studio Unit9, which used artificial intelligence tools to unearth, explore and develop Fellini’s creative genius.

A collaboration between human and artificial intelligence, the project showcases how the sentimental and the rational, the emotional and the data-driven can come together to create a brand-new piece of art.

Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.

You can view the campaign in full by clicking on the box below. To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

: 'Campari, Fellini Forward'

Agency:
Client:
Date: July 2021
A cocktail of two iconic Italian exports - Federico Fellini and Campari - the bittersweet red aperitif is emulating the work of the cinema pioneer in the first-ever short film to use artificial intelligence. It marks the return of Campari Red Diaries, a series of short films that illustrate that “every cocktail tells a story.” 
Set in the heart of Rome, the short movie explores Fellini’s life and dreams. Directed by director duo ZCDC, to bring Fellini's creative genius to life, the project worked with original members of Fellini’s crew who provided key insights on the maestro’s oeuvre, defining what could or could not be perceived as 'Felliniesque'. 
This included Fellini’s camera operator Blasco Giurato (The Clowns, 1970), his three-time Oscar-winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of the Moon, 1990) and Luigi Piccolo, Director of Sartoria Farani, a renowned Italian tailor shop which holds restored costumes from some of Fellini’s greatest films including Satyricon (1969), The Clowns (1970) and Amarcord, (1973). Francesca Fabbri Fellini, Fellini’s niece, was also involved in the project from the start. 
The Felliniesque experts worked with production and innovation studio UNIT9, which used artificial intelligence tools to unearth, explore and develop Fellini’s creative genius. 
A collaboration between human and artificial intelligence the project showcases how the sentimental and the rational, the emotional and data-driven can come together to create a brand-new piece of art.
Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions.
 
Credits:
 
 
 
 
 
 
 
 
DOCUMENTARY KEY CREDITS  
Directors, Drea Cooper, Zackary Canepari  
Producers, Gary Kout, Harry Starkey-Midha 
Executive Producers, Adam Dolman
Editor, Toby Conway-Hughes 
Director of Photography, Michael Paleodimos 
Composer, Matthew Joynt 
Assistant Producer, Joe Youens
Presenter, Campari
 
Contributors, Francesca Fabbri Fellini, Anita Todesco, Professor Marcus du Sautoy 
Maximilian Niemann, Marc D’Souza, Dr. Emily L. Spratt, Hava Aldouby, Dante Ferretti, Andrea Munafo, Giulia Bonomelli  
 
SHORT FILM KEY CREDITS  
Director, Maximilian Niemann 
Producer, Harry Starkey-Midha 
Editor, Alex Burt 
Composer, Jascha Viehl
Director of Photography, Jalaludin Trautmann 
Costume Designer, Danielle Ciancio 
Production Designer, Laura Pozzaglio 
 
CAST 
Young Fellini, Simone Coppo 
Woman In Red, Neva Leoni 
Admiral, Hal Yamanuochi 
Woman In Fur/Lioness, Cetty Arancio 
Laughing Woman/Peacock, Evelina Meghnagi 
Penguins, Luca Massaro, Valerio Malorni, Pietro Romano 
Elephant, Zagor Borghesi 
Band Musicians, Marco Carboni, Giancarlo Greco, Gebremeskek D Yemane 
Clowns, Ilaria Cecere, Francesco Rivista 
Barman, Vincenzo Iantorno 
Old Fellini, Mariano Aprea 
Fellini’s Assistant, Nav Ghotra 
 
 
DIGITAL PRODUCTION / AI DEVELOPMENT
Creative Director, Maximilian Niemann
Project Director, Marc D’Souza 
Executive Producer, Martino Butti
Producer, Yi Nong Dong
Project Manager, Piotr Przygoda
Creative Concept, Davide Bianca
Screenwriter, Eros Tumbarello
Technical Lead, Andrew Oaten 
Technical Director, Maciej Zasada 
Art Director, Karol Goreczny
UX Designer, Matt Silverstein
Sound Development, Jascha Viehl
3D Director, Sandeep Kamal
 
PROJECT CREDITS  
Creative agency, WT 
Production & Artificial Intelligence Development, UNIT9 
Global PR Strategy,  Hill+Knowlton Strategies  
Digital Creative Agency, We Are Social  
Photography, FM 
 
Tags: Italy
 
 
 
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