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Search agency Reflect Digital, part of the Lab Group of agencies, has today announced it has acquired digital marketing agency Am Marketing.

The acquisition follows the successful partnering of the two agencies over the last 18 months, in which they have worked together across paid media clients and referred business in both directions. 

The move is all part of an ongoing growth plan at Reflect Digital, as well as the wider Lab Group, and will provide Am Marketing clients with a broader range of services to fuel their own business objectives and growth plans further.

The team at Am Marketing will integrate into Reflect Digital’s paid media team, covering traditional PPC, display advertising, paid social and YouTube to name a few. 

Becky Simms, founder and chief executive at Reflect Digital, said: “We’ve known, and admired, Am Marketing for many years seeing the success they have generated for many clients through paid media.

“It is a great opportunity for Reflect Digital to continue the growth of the paid media team, with some fantastic clients that will feel right at home and will benefit from being surrounded by a wider digital skillset.

“It is the natural conclusion of the last 18 months to formalize the way we have been working and to build on the opportunity for clients and the team.”

Amy Hopper, chief exec at Am Marketing, said: ”I’m very proud of Am Marketing and everything we have achieved in the past eight years.

“We’re very proud to be becoming part of the Reflect Digital family and to be bringing our expertise to their incredible team.

“Reflect Digital shares all of the same core values we hold at Am; they genuinely care about their clients and people.

“They are not only a name you regularly see on national marketing award winner lists, but are paving the way in areas of mental health, work/life balance, women in business and digital wellbeing.”

Reflect Digital was acquired by Lab Group in 2019. The group is made up of a team of specialist agencies including Raised by Wolves, Riverr, Studio Blup and Verj, which are all united by their unique blend of creativity, behavioral science and technology to deliver new approaches, lasting emotional impact and tangible results.

Harpreet Bushell, group managing director at Lab Group, added: “We’re delighted to formally welcome Am Marketing into the group.

“We’re always on the hunt for talented agencies we can collaborate with to expand and strengthen our offerings, and Lab Group remains acquisitive across a number of key areas.

“It’s never been more important to be visible online for our clients, so it’s the ideal time to bolster our search expertise with an established fruitful partnership.”