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Working in partnership with If Agency, J B Cole has built a new website for Manchester-based medical weight-loss brand Bodyline Clinic after it expanded its offer from regional clinics to an at-home service as a result of lockdown.

With over 15 years of experience in the clinically-supervised weight-loss market, Bodyline previously offered treatment and services to customers looking to manage their weight from their nine clinics across the north-west.

As a result of the national lockdown, they pivoted their offer and began to successfully offer their services via video consultations, thereby widening their customer base to a national audience.

In order to raise awareness of their brand nationally and to assist with new customer acquisition, they appointed insight-led creative agency If Agency to refresh their brand, content and imagery. The agency worked in partnership with digital transformation specialists J B Cole on a clean, refreshed design and build for the website.

The team at J B Cole also developed a back-end lead identification system to provide insightful data to allow the sales team to clearly identify new customer leads.

Sally-Ann Turner, managing director of Bodyline, said: “We’ve historically helped over 40,000 clients realise their weight-loss goals regionally, and as a result of our new at-home service we are now in a position to help thousands more nationwide.

“By working successfully with If Agency and J B Cole, we were able to improve not only our online brand but our digital presence, showcasing all that we have to offer and amplifying our message that we can be accessed from anywhere in the UK via our new video consultation service. I’m delighted with the results.”

The appointments highlight a continuing successful partnership for If Agency and J B Cole, following recent collaborations for mortgage company Acumen and payment gateway Total Processing.

Co-founder of J B Cole Joshua Bolland commented: “It’s great to work with a like-minded agency that puts problem-solving for the client at the heart of the project. It’s a winning combination. Our e-commerce design, development and integration capabilities sit perfectly alongside If Agency’s brand, design and creative credentials, and we hope to continue working in partnership for many more clients in the future.”

Jo Whiteley, creative director of If Agency, commented: “Our new empowering brand oozes confidence and strikes a chord with our audience, giving them the strength to believe they too can make the transformation.”