Škoda’s latest UK TV ad marks the debut of its first, all-electric vehicle – billed as the most important car in the brand’s 126-year history.
The corresponding campaign includes a 60-second animated spot, developed by Fallon London, and tells the story of how the Enyaq iV was created.
The story features a human family that adopts two baby robots, but as the siblings grow up their personality differences become apparent. While ‘Purr’ (the first sibling) is gentle and caring, ‘Grrr’ (the second sibling) is more creative.
Upon finishing school and leaving home, viewers see the pair try and fail at a number of jobs – their two difference character traits never quite in sync with one another, until they find themselves at the Škoda factory, where their differences are embraced.
The advert continues the evolution of the brand’s ‘Driven by Something Different’ campaign, which began in 2017 with Sir Bradley Wiggins – seen as a pivotal new chapter for Škoda in the UK – and continued with UK artist Paloma Faith from 2018 to 2020.
Kirsten Stagg, head of marketing at Škoda UK, said of the campaign: “It beautifully dramatizes the two sides of our all-electric SUV; a striking-looking, design-led car that is kind to the environment. It’s the most important car in our history and we set ourselves bold ambitions for both creativity and memorability for this launch.”
Meanwhile, Chaka Sobhani, chief creative officer at Leo Burnett and Fallon London, said: “This was one of our most creatively ambitious campaigns to date for Škoda, both in terms of creating a big, beautifully-crafted story that really brings to life the differences of the Enyaq iV, but trying to do that in lockdown.
“With the help of the phenomenal Frederic Planchon, we hope we’ve created a story full of heart and humanity that shows the magic that can happen when two opposing forces come together. We’re very excited to introduce Purr and Grrr to the world.”
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