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Chief Productions has produced the titles sequence for BBC Sport’s coverage of Uefa Euro 2020.

Aired for the first time on Thursday night’s launch show on BBC One, the title sequence features original animation to reflect the scale of the tournament, which is the first to be played at venues all across Europe.

The sequence aims to encapsulate the culture, spirit and heritage of the nations involved.

The titles are the brainchild of Ben McFarlane, head of post at Chief, and director and football artist Yoni Weisberg.

 
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They are the result of a successful pitch to BBC Sport back in 2019.

Weisberg says: “The sequence aims to highlight the excitement and carnival atmosphere of the Euros.”

Creative lead for BBC Football Mark Woodward adds: “Chief made the most impressive pitch and has fully delivered on it.

“We’re delighted with the final sequence and feel it will appeal to the full sport-watching demographic of the BBC audience.”