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From wild swimmers to record spinners and mothers, Pandora is celebrating female tribes in a series of three short films titled ‘Our Sisterhood’, created by Virtue. 

The three films have been directed by Irene Baqué, who says she wanted to “give a voice to these women and the issues and topics that are important to continue talking about so that we can make a positive difference in our world”.

The first of the short films presents The Blue Tits – a 15-strong group of women who, despite being different ages and coming from different backgrounds, are bound together by their mutual passion for wild swimming. ‘Soul Swimmers’ shows the group meeting for a rejuvenating cold dip in the sea, as they explain that it’s more than just swimming for them – the sisterhood is about friendship and support. 

A Creole Cutsan all-female collective of DJs stars in ‘Sister Sounds’. Joined together by their passion for discovering their Caribbean identity through music, the women talk passionately about creating a safe space of exploration and learning, with the help of each other. 

‘For Generations’ visits sisterhood through motherhood, with the knowledge it takes a village to raise a child. The film documents Chaneen, a mother of two daughters, who details how she is able to navigate everything that comes with motherhood because of the sisterhood she finds in the women of her family.

You can view the campaign in full by clicking on the box below. To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

: 'Our Sisterhood'

Agency:
Client:
Date: June 2021
From wild swimmers, record spinners and mothers, Pandora is exploring female tribes in a series of three short films titled 'Our Sisterhood' created by Virtue. 
The three films have been directed by Irene Baqué who says she wanted to "give a voice to these women and the issues and topics that are important to continue talking about so that we can make a positive difference in our world." 
The first of the short films presents The Blue Tits - a 15-strong group of women, who despite coming from different ages and backgrounds, are bound together by their mutual passion for wild swimming. 'Soul Swimmers' shows the group meeting for a rejuvenating cold dip in the sea, as they explain that it's more than just swimming for them - the sisterhood is about friendship and support. 
A Creole Cutsan all-female collective made of DJs star in 'Sister Sounds'. Joined together by their passion for discovering their Caribbean identity through music, the women talk passionately about creating a safe space of exploration and learning, with help of each other. 
'Four Generations' visits sisterhood through motherhood, with the knowledge it takes a village to raise a child. The film documents Chaneen, a mother of two daughters, who details how she is able to navigate everything that comes with motherhood because of the sisterhood she finds in the women of her family.
 
Credits:
 
 
 
 
 
 
 
 
 
Director Irene Baqué
DOP Beatriz Sastre
Art Director Tors Beedles
Editor Scarlett Bovingdon
Colourist Tim Smith @ Cheat
Sound Designer Nis Nørgaard
Executive Creative Director, Virtue Northern Europe  Morten Grubak
Creative Director, Virtue  Rich Perusi
Senior Creative, Virtue    Wren Graham
Senior Strategist, Virtue    Rozina Bashir
Art Director, Virtue          Ieva Blaževi?i?t?
Line Producer                  Cecilia Linares
Production Manager       Ray Okudzeto
Post Producer       Katrine Filt
Senior Producer, Virtue      Bruno Carvalho
Head of Production, Virtue Northern Europe     Heidi Baltzer
Music Supervisor, Virtue     Bonnie Reilly
Managing Director, Virtue Northern Europe  Louise Lang
Business Director, Virtue    Signe Krogh
Focus Puller      Raúl Menéndez
Camera assistant   Sonia Rodriguez Serrano
Sound recordist    Mike McGinn,    Nicholas Davies
DIT     Ewan Macfarlan
Gaffer   Milo Cosemans
Spark   Robert Gifford
Tags: UK
 
 
 
 
 
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