For a long time, marketers have been dazzled by the allure of analytics – but that shine can quickly wear off if you aren't utilizing them to their full advantage. Social and media analytics alone don’t hold much value, but when you know what to look for, there’s a massive opportunity to gain a competitive advantage.
To get more from your analytics, businesses need to be able to harness these insights to clearly understand their consumers, be able to measure performance and track ROI. But how do you know which metrics actually matter and how can they help you turn analytics into action?
That’s precisely what marketing leaders from NetBase Quid and PMG will answer in a new webinar, Understanding the social & media insights that actually matter, taking place on Wednesday, June 9, 2021 at 11am EST/8am PST/4pm BST. Michael Baglietto, global director of product marketing, NetBase Quid; Shelina Taki, director of strategic planning & consumer insights, PMG; and Leyla Foschi, account supervisor, client strategy, PMG, will discuss the most crucial social and media data points you need to monitor to be able to stay ahead of the competition and grow your business.
As the world moves quickly to open up again and with budgets tighter than ever, brands are under pressure to make every dollar count. This means looking through a sharper lens at their analytics, while understanding best practices to help make the most of this opportune moment. Organizations that are investing in analytics and building a data-driven culture are growing faster than their competitors.
It's no easy task but with the right know-how, marketers can learn how to get the most from their social and media monitoring efforts to unlock the benefits of what have become essential strategies and metrics in your toolkit. That includes the ability to understand your market and your customers, as well as calculating everything from brand awareness to content performance to share of voice against competitors.
In this not-to-be-missed session, moderated by Kendra Clark, US reporter, The Drum, you will discover:
- The crucial signals that consumers share before, during and after your campaign
- Tips for using analytics to uncover insights to help strengthen consumer engagement
- The vital role social and media channels play in ensuring your content resonates
- The best metrics you can use to analyze your competition and grow your business