The Merchant Gourmet – the plant-based, healthy grains and pulses brand –has launched a new vegan cookbook The Simple Plant-Based Cookbook, which features a recycled paper cover by Uncommon that contains real seeds and can be planted to grow a range of herbs.
The cookbook itself contains over 60 plant-based recipes using wholesome ingredients such as lentils, grains and chestnuts. Home cooks can then plant the limited-edition cover and grow basil, parsley and oregano for the recipes.
The project comes following Uncommon’s new strategic direction for the brand, ‘Appetite for change’, which aims to encourage the UK to help the planet one meal at a time by making plant-based food that tastes great.
Cooking plant-based can seem intimidating, but the cookbook aims to be easy to follow and features simple ingredients to make recipes that are healthy and flavorsome.
Lucy Jameson, co-founder of Uncommon, said: “Helping to save the environment can feel overwhelming. But there’s an easy and delicious way we can stand up for the environment – simply by sitting down for a nice plant-based meal.
“Launching a cookbook felt like a useful way to bring to bear Merchant Gourmet’s incredible mission towards a new food system. One where we eat what’s good for us and the planet.”
Richard Peake, managing director at Merchant Gourmet, added: “At Merchant Gourmet, we believe that eating food should not only be nourishing, but better for the planet – and should never be at the cost of time or taste.
“We’re really excited to share this project we’ve been working on with Uncommon and continue to be a catalyst for change in helping reduce meat consumption in the UK.”
You can vote for the campaign in Creative Works by clicking on the box below.
: 'The Simple Plant-Based Cookbook'