The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.
- The on-demand economy will fuel shoppable video
- E.l.f. jumps on NFT trend with crypto collectibles that try to offset carbon footprint
- Campaign Trail: Estée Lauder reimagines love with audio-first stories
- Ad of the Day: Škoda unveils robot siblings to celebrate first all-electric launch
- Business on the Move, featuring Lenovo, Virgin Atlantic and Copa90