Anker Innovations, a global leader in mobile charging and consumer electronics, has appointed independent media agency Space & Time to work on its digital media account on a project basis.
Anker is globally recognized as a developer of innovative consumer devices including smart security solutions and smart appliances, with a wide product range that consists of four key brands: Anker, Soundcore, Eufy and Nebula.
Space & Time will launch a paid media campaign, encompassing paid search, programmatic advertising and social media. The overarching objective will be to drive sales across the UK, France and Germany, supporting the business’s continued European expansion, which is set to include product launches in major retailers.
James Murphy, European marketing lead at Anker Innovations, said: “Building a presence in Europe marks a significant milestone for our brands and finding the right partner to support our digital strategy is an important part of the process. I believe we’ve found the right fit in Space & Time and I’m excited for what we can achieve together.”
Andy Griffiths, associate director at Space & Time, added: “Consumer electronics is a really exciting space and we’re delighted to partner with such an innovative and fast-growing business as Anker as it builds its brand presence in Europe.”