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Although 2020 promised a summer of sports, fans were left disappointed when the pandemic got in the way, with the Euros and the Tokyo Olympic Games being postponed to 2021. 

Five years since Portugal won the last competition, with the Euros scheduled to begin from June 11, anticipation is mounting. To highlight the BBC’s coverage of the tournament, its in-house agency has created a hand-drawn animation, directed by Nicos Livesey out of Blinkink, a London-based animation studio. 

To illustrate that ‘Our Wait Is Over’, the animation opens in a waiting room, big enough to fit the whole of Europe, as players and fans wait for the Euros to begin. Harry Kane and Raheem Sterling, England favorites, are first seen waiting as a woman snores between them. A group of Scotland fans sit in kilts, wearing Euro 96 gear – the last time the team made it to the Euros – while Gareth Bale passes the time in his Welsh kit, playing a spot of indoor golf. 

With a roar of a football crowd, gradually the waiting room music heats up, morphing into The Chemical Brothers’ new track The Darkness That You Fear as the footballers start getting into action. 

“It’s been a long time coming, but it’s finally here. The Euros starts 11th of June across the BBC,“ reads the voiceover, as the players are seen walking in unison on to the bright pitch. 

 
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The BBC’s Euros push follows Heineken’s ‘Finally Together’. Similarly, it depicted fans getting ready for the tournament, with a bit of friendly competition as they are ‘finally together’ to be rivals again. 

You can watch ‘Our Wait Is Over’ in full above. To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

: 'Our Wait Is Over '

Agency:
Client:
Date: May 2021
Although 2020 promised a summer of sports, fans were left disappointed when the pandemic got in the way, with the Euro's and the Tokyo Olympic Games being postponed to 2021. 
Five years since Portugal won the last, with the Euro's scheduled to begin from June 11, anticipation is mounting. To highlight the BBC's coverage of the tournament, its in-house agency has created a hand-drawn animation, directed by Nicos Livesey out of Blinkink, a London-based animation studio. 
To illustrate that 'Our Wait Is Over', the animation opens in a waiting room, big enough to fit the whole of Europe, as players and fans wait for the Euro's to begin. Harry Kane and Raheem Sterling, England favourites, are first seen waiting, as a woman snores between them. A group of Scotland fans sit in kilts, wearing Euro 96 gear - the last time the team made it to the Euro's, while Gareth Bale passes the time in his Welsh kit, playing a spot of indoor golf. 
With a roar of a football crowd, gradually the waiting room music heats up, morphing into The Chemical Brothers' new track ‘The Darkness that you Fear’ as the footballers start getting into action. 
'It's been a long time coming, but it's finally here. The Euro's starts the 11 June across the BBC', reads the voiceover, as the players are seen walking in unison onto the bright pitch. 
Credits:
 
 
 
 
 
 
 
BBC Creative
ECD Helen Rhodes
Head of Planning Mike Lean
Head of Production James Wood
Creative Director Tim Jones
Creative Director James Cross
Creative Andy Parkman
Senior Producer Rachel Roberts
Project Manager Matt Totterdell
Planner Sam Pavey
Production Manager Sophie Knott
Production Coordinator Charlotte Stapleton
 
Blinkink
Director Nicos Livesey
Executive Producer Bart Yates
Producer Alex Halley
Production Manager Rosanna Morley
Production Coordinator Molly Turner
Storyboards Oscar Wright
Editor Nicos Livesey
Cutdowns Editor Reece Proctor
Character Design Elio Moavero
Additional Character Design Dan Lambert
Concept Artist Camille Perrin
Background Layout Camille Perrin
Background Painter Camille Perrin
Background Painter Clement Danveau
Lead Animator Reg Isaac
Lead Animation Assistant Seti Seto
Lead Colourist Martin Dray
Lead Compositor Simone Ghilardotti
 
Postproduction
Factory
Sound Design Mark Hills
Audio Producer Beth Massey
Black Kyte
Grade Andi Chu
Tags: UK
 
 
 
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