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Following a competitive pitch, The National Paralympic Heritage Trust has appointed Threepipe to help evolve its digital and social media strategy ahead of this Paralympic year.

The National Paralympic Heritage Trust was created in 2015 to protect and share British Paralympic heritage and to enlighten and inspire future generations by celebrating  and bringing Paralympic heritage and its stories of human endeavor to life.

Threepipe will help the organization better connect with, update and inspire future athletes, their families and the general public who have an interest in Paralympic sport.

George Cathcart, head of editorial social at Threepipe said: “It’s such an exciting and rewarding scope of work that will shine a light on such an inspirational group of athletes and help change attitudes to disability in the UK.

"We will be supporting the organization to ensure a high degree of social channel effectiveness in reaching their target audiences as well as providing creative support.”

Vicky Hope-Walker, chief executive officer of The National Paralympic Heritage Trust added: “Threepipe demonstrated a real understanding of crafting the right social strategy to reach our target audience and what sort of measurement framework we should be aspiring to, creating value around virtual content and audiences.

"We can’t wait to get started in this Paralympic year where there will be greater attention of the athletes representing Great Britain and Northern Ireland.”