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The Drum Chip Shop Awards celebrates creativity without limits, and the entrants famously often ruffle a few feathers along the way. Open to anybody with an interest in creating ads, these awards are unlike most in that they celebrate the essence of effective advertising: the great idea.

Dipesh Mistry, associate creative director at Brave, is the chair of this year’s judges. The jury was made up of creative leaders from an international list of agencies, including 72 and Sunny, Ogilvy UK, VMLY&R, UltraSuperNew Singapore, McCann New York, and The Bank of Creativity & One Minute Briefs.

The results will be announced at a virtual ceremony on Tuesday June 18 2021. Register to attend via the website, and join us to celebrate the winners and their work.

Here is the full list of this year’s nominees:

Best retail

  • London College of Communication for Patch Plants

  • Merkle for Tipp-Ex

  • Parkhouse for Toolstation

  • Rethink Communications for Ikea

  • Scott Wrightson for Converse

  • Tangerine Communications for Bulldog

Best professional services

  • Bank of Creativity for MOT Vehicle Testing

  • Keko London    

  • Spring for Wickes

Best education

  • Aarti Thamma for Google

  • BB for Department of Education

  • Charlotte & Lucy Creatives         

  • Five By Five for Mr Men

  • George Harrild for Duolingo

  • Ogilvy Health for Hasbro

Best political

  • 2050 London for Azimo

  • benmarkeywrites.com for NHS    

  • Conor Marron and Kerry Mahon for Transport for London 

  • Liam Mead Design         

  • Miami Ad School Miami and Miami Ad School San Francisco for Ikea and +Peace

  • Next-DC

Best charity

  • Alpaca Communications for Crisis

  • Conal Macreadie for St John Ambulance 

  • Dragos Giol for Shelter

  • Dragon Rouge London for Fareshare in Partnership with Just Eat

  • M&C Saatchi for WWF

  • Miami Ad School Berlin for WWF

  • Sarah Glover-Smith for Samaritans

  • TBWA|Dublin for Samaritans

  • University of the Arts London for Hey Girls

Best health

  • 1000heads LTD for Gaviscon

  • Billion Dollar Boy for Pantone

  • BBD Perfect Storm for London Sperm Bank

  • BBH for Nike

  • Electric House for The Right to Bare Arms           

  • Leeds Arts University for Happy Socks

  • @redballoonluke for Guinness

  • Tangerine Communications for Stonewall           

Best leisure

  • AML Group for BFI

  • Andrew Boulton for Jenga

  • Radley Yeldar for Adidas original

  • Radley Yeldar – Next Slide Please

  • @redballoonluke for Guinness

  • Stein IAS for Google

  • University for the Creative Arts for Nike

Best food and drink

  • Claire Herselman for Hahn SuperDry

  • Marketing Concepts for McDonald’s

  • Not Just Nibbles

  • Rethink Communications for Molson Canadian

  • Rethink Communications for Kraft Heinz Canada – Pour Perfectly

  • Rethink Communications for Kraft Heinz Canada – Heinz Ketchup Puzzle  

  • Rethink Communications for Kraft Heinz Canada – Heinz Draw Ketchup

Best outdoor

  • M&C Saatchi for Philips

  • @redballoonluke for Guinness

  • Media Bounty for Netflix

  • Miami Ad School Berlin for Nike

  • Rethink Communications for Kraft Heinz Canada

  • Rockstar for Coca-Cola

  • Studio Mean for Transport for London

Best social

  • Conor Marron and Kerry Mahony for HSE

  • One Minute Briefs for WWF

  • Miami Ad School Europe, Miami Ad School Toronto, Miami Ad School San Francisco for Ikea and +Peace

  • @redballoonluke for Guinness

Best video

  • Fall Off The Wall

  • MadeBrave       

  • Mid-Brow for HelloFresh

  • One Minute Briefs for MS Trust

  • Truant London for Pepsi Max

Best press

  • Conor Marron and Kerry Mahony for HSE Ireland

  • DDB

  • Merkle for Tipp-Ex

  • Ogilvy Health for Febreeze

  • Rudy Abi-Acar & Pablo Conde Llopis for Raid

Best stunt or experience

  • Aces for Ozark on Netflix

  • Alpaca Communications for Crisis Christmas Cards          

  • Conor Marron and Kerry Mahony for Method and Madness

  • Beatrice Bara for Burger King

  • Kookmin University for KFC

  • Miami Ad School Miami and Miami Ad School San Francisco for North Face

  • Rethink Communications for Kraft Heinz Canada

  • Stein IAS for Jeep

Best transport

  • Dragon Rouge London for TFL

  • Electric House for The AA

  • University of the Arts London for NHS

Best digital

  • Miami Ad School Europe for Rare Studios

  • Miami Ad School Toronto for Google Maps

  • Miami Ad School Europe for Niantic

  • Miami Ad School Europe for WWF

  • Rethink Communications for Kraft Heinz Canada

Best corporate identity

  • Abbie Perring & Annabel Bexfield for Pringles

  • Dragos Giol for D&AD

  • Retina for QAnaon

  • Radley Yeldar   

  • Stein IAS for Dulux

Best ad which really should run (that hasn’t)

  • DDB for Purina 

  • M&C Saatchi for Philips

  • Ogilvy Health for Pantone

  • Simon Rhodes for Oatly

  • Tribal London for Good Period

  • University for the Creative Arts 

Best ad from the future

  • BBH for The British Museum                                  

  • Billion Dollar Boy for National Geographic                         

  • Creative Sponge for Virgin Galactic                       

  • Raw London for Lego

  • Ogilvy Health for National Geographic                 

  • University for the Creative Arts for Nike

Best ad without a visual

  • Beth Garrad for Pink Cherry                     

  • M&C Saatchi for NHS Blood and Transplant

  • Merkle for Macmillan Cancer Support

  • Sid Lee for Volkswagen

  • Stein IAS for Waterstones                         

Best ad without a headline

  • AML Group for Quorn

  • Marketing Concepts for McDonald’s

  • Media Bounty for Breakfreefromplastic.org

  • Rockstar for Coca-Cola

  • Sandman Designs for Dulcolax

  • Stein IAS for Guinness

Best fake news

  • Forever Has Fallen

  • Miami Ad School

Best use of bad taste

  • 1000heads LTD for Pantone

  • AT Designs for Crown Paints 

  • Doner LA for Pornhub

  • Doner LA for Burger King

  • Fall Off The Wall

  • Paul Shinnors for Pfizer Viagra

  • Stein IAS for Kleenex

  • Stein IAS for Senokot

Best use of celebrity

  • Aiste Linauskaite for Echos

  • Miami Ad School for Duolingo

  • Mid-Brow for HelloFresh

  • The Drink Cabinet for Wickes

Best use of honesty

  • Georgia Inerfield for Beyond The White Line

  • Next-DC

  • Ogilvy Health for WWF

  • Raw London for Netflix

  • Stein IAS for Black Lives Matter

  • University for the Creative Arts 

Covid-19 Recovery Campaign, Ad or Experience

  • AFG& for UK Pubs

  • BBD Perfect Storm for London Sperm Bank

  • Brave for savethehighstreet.org 

  • India Penny & Freddie Mickshik for Camberwell Launderette

  • M&C Saatchi for WWF

  • Miami Ad School Berlin for Three Brothers Coffee 

  • Nirpal Bansel for Kitkat

  • On the Beach

Covid Awareness Campaign, Ad or Experience

  • Doner LA for Burger King

  • Gusto.film for My Green Pod

  • @redballoonluke for Guinness

  • Josie Hicks for Blue Marine

  • Kookmin University for KFC

  • LUP Jakarta for Gold’s Gym Indonesia

  • UCA Advertising + Animation

Best shop window postcard

  • Blab Digital

  • Ogilvy Health for NSPCC

  • Ogilvy Health for Glass etching teacher

  • Stein IAS for Pixels Retro Arcade

  • White Rabbit Budapest – Learn to Play Xylophone

  • White Rabbit Budapest – Japanese Lesson           

Best vandalism of an existing ad

  • BB for Guide Dogs

  • Iris for Dettol

  • Nexus PR for Tenzing Natural Energy

  • Seine Kongruangkit for Spotify

  • The Lab for Specsavers

  • University for the Creative Arts

Best parody

  • Ash & The Asthmatic Vegetarian for Trip Adviza

  • Ideas and That for Google

  • Khurram Hussain for Aston Martin

  • MMurray-Cox for Lynx Africa

  • Truant London for Pepsi Max

  • School of Communication Arts 2.0 for Coca-Cola

  • University for the Creative Arts