The Digiday Content Marketing Awards are celebrating the efforts of creative professionals from brands, agencies and platforms that managed to produce campaigns across 2020, a year of upheaval and uncertainty.
This year’s winners were able to deftly pivot and craft programs with messaging and themes that were sensitive to the times. These campaigns were also innovative and creative in the ways they engaged consumers, whether the objective was to improve the environment or reimagine live sports.
AMC Networks: The home of ‘The Walking Dead’ showed how Twitch can be a powerful platform for sponsors seeking to engage tech-forward consumers. The network became Twitch’s first content partner with the debut of a channel dedicated to the zombie drama series, while bringing in McDonald’s to sponsor weekly co-branded MadLibs games.
Barkley: The agency collaborated with Gummy Bear manufacturer Haribo to debut the Chewy Channel, an Instagram-based streaming network that delivered content inspired by baking shows, family sitcoms and magical dramas. The program demonstrated how consumers are eager to watch short and sweet content on a familiar social media platform.
GoDaddy: The web hosting company returned with the second season of its documentary series ‘Made In America,’ which focuses on everyday entrepreneurs and also the disparity in access to resources in underserved communities. The pandemic-set season was based in Atlanta, a city with significant income inequality, and offered guidance to small business owners looking to adapt to the challenges brought about by COVID-19.
Check out all the 2021 Digiday Content Marketing Awards winners below. You’ll find a brief overview of the campaigns, along with insights into why they won and what marketers can learn from them. You can also download the full guide here.
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