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Baggl, an innovative business-to-business (B2B) online marketplace, has launched its first ever marketing campaign encouraging businesses ‘not to be beaten by Covid-19’. With a refreshed website and captivating Covid-19-themed mobile app game, ‘Virus Slayer’, the campaign aims to raise awareness of the marketplace which helps UK businesses boost revenue by bartering goods or services with larger brands.

Baggl has partnered with Appetite Creative to develop the attention-grabbing, retro-style mobile game. Mystery prizes, some of which were procured via Baggl, are available for the top 10 ‘Virus Slayer’ scores. Each leaderboard winner will receive one of a selection of business-related prizes available until May 17.

“As a start-up ourselves we understand first-hand the challenges businesses face during a less buoyant economy, which has been compounded further by Covid-19. Most businesses we deal with are keen to barter, whilst still getting their hands on some cash at the same time,” said Paul Grundy, chief executive officer at Baggl.

“In the past, the combination of barter and cash transactions was complex, especially for SMEs, and now Baggl has simplified the whole process, overcoming limitations of barter due to what’s known as a ‘double coincidence of wants’, by implementing a blockchain ledger system for managing barter payments, combined with regular money.

“This has allowed Baggl to help put a number of businesses on TV as part of an advertising initiative supported by AdSmart from Sky, assist SMEs such as media tech business Rezonence secure office space in central London, and help Wine & Something sell stock to new customers during lockdown. The possibilities, and benefits of using Baggl, are infinite. If you can buy it or sell it, you can Baggl-it. We’re on the brink of a new and exciting bartering era.”

Added Jenny Stanley, managing director at Appetite Creative: “We’re pleased to have brought this brilliant marketplace to life through a very topical and fun mobile game, which we hope will encourage lots of friendly competition. We even bartered and haggled ourselves over the cost of producing the game in collaboration with Baggl.

"The refreshed website now clearly reflects the business values and benefits through an eye-catching, simple-to-use and easy-to-understand interface. We hope this refreshed B2B marketing approach will deliver value for both Baggl and its barter-friendly customers.”

Helping UK businesses to stay ahead of the competition, the easy-to-navigate online barter site enables small businesses to find new customers, reduce cash expenditure and improve trading efficiency. Offering direct access to brands willing to accept barter as part or whole payment, Baggl ensures bartering is an efficient way for small businesses to sell products to companies who need them, but can’t always afford to pay 100% in cash. Transactions can include a combination of cash and barter trade credits, with members negotiating and haggling directly via the secure and transparent B2B marketplace.

Post Covid-19, many businesses are facing obstacles which include excess or unsold products, and this can have an impact on cash flow. With Baggl, they can trade excess inventory and services for items required, including tech skills, consumer and electrical goods, accommodation, hospitality and events.