The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.
- Boulder breweries raise money for shooting victims, and Dentsu releases first DE&I report: Agency Brief
- Wingstop’s X-rated Tweets turn heads, and Federer serves up Uniqlo pitch: Trending
- Billie Eilish, social marketing genius, plus what consumers think of Hyundai’s ‘Question Everything’ commercial: Datacenter Weekly
- Strategic planning 101: Data is the rocket fuel for the choice engine