E-commerce platform Lazada has teamed up with ComfortDelGro to allow users in Singapore to book ComfortDelGro taxis within the Lazada app.
“We are excited to be the first and only e-commerce platform in Singapore to offer customers taxi-booking services within a shopping app, and through ComfortDelGro, a familiar and trusted homegrown taxi operator no less,” said James Chang, the chief executive officer of Lazada Singapore.
“This will enrich the shoppertainment experience for customers who are already browsing, playing games and watching livestreams on the app, and with the added convenience of booking taxis, customers can utilize one app to shop, play and travel. We look forward to a successful partnership with ComfortDelGro, to explore more value-adding services that our shoppers appreciate.”
Ang Wei Neng, the chief executive officer of ComfortDelGro, added: “It has always been our aim to have our taxi-booking services within reach of shoppers. What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today? We hope that shoppers will find the experience – from shopping to traveling – a seamless one.”
How will Lazada and ComfortDelGro work together?
There will be a 6-month promotion that gives Lazada shoppers 4% off all ComfortDelGro taxi-booking trips. Customers can also purchase and redeem rides booked through Lazada using promotional codes from the ComfortDelGro LazMall store.
Users can also book ComfortDelGro taxis directly from the Lazada app, accessible from the homepage by clicking the tile ‘ComfortDelGro’.
Integrating taxi-booking services within the app is a first for an e-commerce platform in Singapore, boosting Lazada’s offerings and relevance as a one-stop destination for customers’ daily needs.
The partnership also allows ComfortDelGro to expand its reach by tapping into Lazada’s customer base, particularly the younger demographic of shoppers who use the platform.
ComfortDelGro has been on a digital transformation drive in recent times as it seeks to overtake Grab and Go-Jek.