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Global marketing services business APS Group has further strengthened its senior management team with the appointment of industry veteran David Herridge as executive director of its customer communication business. This follows the recent hire of Tony Massey to a similar position for the group.

Herridge brings over 30 years of experience in the transactional print, marketing services and outsourcing industry and is one of the most experienced senior executives in the customer communications space. David’s industry experience includes eight years in financial services at Lloyds Banking Group, where he was the group business services director.

Herridge has held a number of board positions managing UK, USA, European and offshore companies delivering predominately customer-facing services. His most recent role was managing director of Communisis.

He joins after a raft of investment in the APS Group customer communications offering including the recent opening of the Preston Brook secure facility, a 100,000 square foot production and warehousing site.  

Nick Snelson, APS group managing director, explained: “Having recently secured the services of Tony Massey on the APS board, we’re delighted to welcome a similar industry heavyweight in David. His unrivalled knowledge of the customer communications industry will be a huge asset to help our expansion in this area.”

Herridge added: “It’s a great time to be joining the APS Group, working alongside a brilliant executive team that is already in place alongside some new familiar faces. This coupled with the ongoing investment to the customer communications business shows a real commitment in the current climate from the group.”