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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Moonpig, TikTok, Ikea and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

: 'The Dumb Law Paradox '

Date: March 2021
Across the world, gay men are barred from donating blood. In 2020, what could have been a progressive move by the FDA, turned into disappointment. While it decided to change the rule, it arrived with the caveat that to donate, gay men need to be celibate for three months. 
The charity #BloodEquality is on a mission to highlight the hypocrisy of this policy change, stating it has no foundation in science. Instead, it argues, it perpetuates years of stigma. 
The clever print campaign is called 'The Dumb Law Paradox'. Uncovering 18 of the dumbest laws in the US, it compares them directly to FDA's policy. And in doing so, the team discovered each one of these laws, despite how silly they sounded, had better reasoning to exist when compared to the FDA blood donation policy.
Tags: United States

: 'The Moonpigs Have Landed'

Date: March 2021
The Pig makes its triumphant return to Moonpig’s latest brand campaign by advertising agency Creature
The new ad welcomes the return of the Moonpig mascot, but in the form of a new, animated little character that will take centre stage in future campaigns.
The campaign’s creative, concept and design work was spearheaded by advertising agency Creature who also produced the 30-second ad that launches the campaign and new characters today.
Agency: Creature
Chief Creative Officers: Stu Outhwaite-Noel & Ben Middleton
Creative: Megan Egan
Agency Producer: Catharine Griffiths, Hanna Davis
Chief Executive Officer: Dan Cullen-Shute
Account Director: Sian Richards
Account Manager: Serena Wilkins
Chief Strategy Officer: Andrew Gibson
Brand: Moonpig
Clients: Kristof Fahy, Simon Hills, Eleanor Collingwood & Bex Holt
Media Agency:
Mediacom North
Production Company: Agile
Director: Ben Reed
Producer: Lucy Hayes
DOP: Genia Gubrenko
Editor: Jean-Philippe Blunt
Post Production: Juice / Agile
Audio: Unit
Sound Engineer : Jamie Thomas
Unit Producer: Stephanie Economides & Semley Wilkinson
EP: Darryl Bolton
Tags: UK, Brand / Advertising, ATL, TV

: 'Raindrops in a Race to the Finish Line '

Date: April 2021
Isobel has produced a new film in anticipation of Royal Ascot. While racing has been behind closed doors for the past year, with people stuck at home, so it is seeing the opportunity to highlight its 2021 event. 
In the film, a woman is seen daydreaming about the races as she watches three raindrops slide down her window. Brought to life with commentary from the 2020 St James’s Palace Stakes race, the film celebrates the fact that ‘the wait only adds to the drama’.
Creative agency: isobel
Creatives: Rob Fletcher, Chan Spencer
Account Partner: Sarah Humphreys
Account Director: Emily Powers
Account Executive: Lucy Tittensor
Production company: isobel Productions
Director: Rob Fletcher
Producer: Amy Hansen
DOP: Jack Mealing
Camera Assistant: David Churchyard
Tags: UK, racing, events, advertising

: 'Hello Possible'

Date: April 2021
Sky Mobile has enlisted the help of movie star Lily James, to demonstrate that switching to its network can be very easy. 
The latest iteration of its 'Hello Possible' paints a vision of how good life can be with Sky Mobile. 
Created by Engine Creative, the TV ad sees James takes an effortless stroll down a sunny boardwalk. Her journey is smooth, as she makes her way through a stampede of surfers before a Ferris wheel seamlessly whisks her up without her breaking stride.
Every easy footstep Lily takes unlocks another example of just how easy it is to make the switch to Sky Mobile. 
Brand: Sky 
Title: Funfair 
Marketing Director: Pierre Copin
Head of Advertising & Campaigns: Abbey Kickham 
Brand Marketing Controller: Marietta Constantinou
Senior Marketing Manager: Francesca Dye
Agency: ENGINE Creative
Creative Director: Leon Jaume
Creative: Sonny Adorjan
Creative: Olly Courtney
Client MD: Ed Norrington
Business Director: Rich Williams 
Account Manager: Tom Butler
Chief Strategy Officer: Gen Kobayashi
Strategist: Rob Jennings 
Agency Producer: Laura Melville 
Assistant Producer: Jakub Pieta
Production Company: Stink
Director: TRAKTOR
Producer: Richard Ulfvengren 
Production Manager: Nurjan Nevzat
Production Assistant: Alice Evans
Director of Photography: Tim Maurice-Jones
Production designer: Nick Foley-Oates
Stylist: Claudia Lyster
Special Props/EFX: Anarchy
Costume Designer: Amy Albertine-Jones
Choreographer: Lizzie Gough
Casting: Kate & Lou Casting
Editing House: Final Cut
Executive Producer: Michelle Corney
Senior Producer: Frankie Elster
Editor: Rick Russell
Assistant Editor: Leah Burton 
Producer: Emma Shuter
VFX Supervisor: Bill McNamara
VFX Supervisor: Chris King
Sound Design: Machine
Media agency: Mediacom 
Tags: UK

: 'Britain Get Talking'

Date: April 2021
As part of ITV and STV's 'Britain get Talking' mental health campaign, this Saturday (6 April) during Ant & Dec's Saturday Night Takeaway, it once again used the impact of a live pause to show the importance of having better quality conversations. 
The tactic is one that ITV has now used a few times since it started its five-year mental wellness commitment, which aims to get 10 million people to take action to improve their mental and physical health by 2023. 
On Saturday, Ant McPartlin and Declan Donnelly were joined by Sir Mo Farah. Awkwardly, the beginning of their conversation with the Olympic star was conducted entirely through text. 
The stunt was devised to that while texting can be a great way to communicate, things can often get lost in translation. The disruption of the text interview contrasted with the usual chatter and energy of the show to highlight how making time for better quality conversations can improve communications and outcomes - which in turn can improve mental wellbeing.
Project Name: The better we talk, the better we feel. Britain Get Talking.
Client: ITV
Creative Studio: Uncommon
Tags: UK

: 'Feeding More Than Hunger'

Date: April 2021
For this years annual 'Fight Hunger. Spark Change', Walmart has decided to take a different approach in marketing its program, highlighting why customers should support the program, instead of just making customers aware of the hunger issue. 
Showing it’s not just about providing those facing food insecurity with food, but understanding why food is so important, the eighth instalment arrives after a tough year where hunger relief has been more visible. 
To announce this year's instalment, Walmart has teamed up with LeBron James' mother, Gloria James, who is seen sharing her personal story of relying on family, friends and others in her community in putting food on their table when her son was growing up. She explains how that support set him on the path to all that he has achieved today.
Tags: United States

: 'Supporting Survivors'

Date: April 2021
As April is 'Sexual Assault Awareness Month' and the theme is 'We Can Build Safe Online Spaces' TikTok is taking a moment to highlight the important conversations that take place on its platform, covering issues of sexual violence, recovery, and advocacy. 
To help it improve its understanding of sexual assault and trauma and how to foster a safe and supportive space for survivors, TikTok is working with experts to help guide it. 
Now, it has rolled out some guidance, written with experts at Rape, Abuse & Incest National Network (RAINN). Its goal is to make access to support readily available to anyone in need and to educate the broader community on this important issue. 
Tags: United States

: 'Reno5 Marvel Edition '

Date: April 2021
To announce the arrival of its Marvel-themed smartphone, Oppo teamed up with Kode Media to create an action-packed film using VFX. 
Marking the first time the two have worked together, Kode created a dedicated team to work remotely on the project, under its studio Kode Red. 
Set in an unknown reality, the film sees two strangers' worlds collide. Due to the customisable always-on-display on their phone, they are catapulted into a fantasy world, transitioning between reality and a Marvel-inspired new dimension. 
Unique features like Oppo's dual-view video mode are explored moments before a laser strike erupts around them. Running for their lives the film's protagonists are left with no choice but to jump from a war-torn city rooftop and into a terrifying free fall.
SHORT Credits
Director: Nick Bartleet
Executive Producer: Jack Goodwin
Producer: Anthony Taylor
Production Manager: Anna Jones 
DOP: Adam Scarth
VFX – Kode Red
Editor: Jim Wright @ Ark Studios
Editor: Nick Bartleet
Colourist: James Bamford @ The Mill
Colour Producer: Charlie Morris
Sound Design & Mix: Joe Wilkinson @ String & Tins
Sound Producer: Charlie Howard
Music – Colossal Trailer Music
FULL Credits
Director: Nick Bartleet
Executive Producer: Jack Goodwin
Producer: Anthony Taylor
Production Manager: Anna Jones 
Location Manager: Marc Price
Location Assist: Wes Rashid
1st Assistant Director: Stephen Fylan
2nd Assistant Director: Callum Carson
Directors Assistant: Phoebe Lloyd
Floor Runner: Dom Child & Noah Chebouli
Work Experience: Khulu Khabo
Covid/Hs Officer: Martin Shenton
Covid/Medic: Lee Tait
DOP: Adam Scarth
Steadicam: Svetlana Miko
Focus Puller: Trevor Henen
Camera Assistant: Henry Northrop
Camera Trainee: Cecile Mulombe
Key Grip: Jason Lee
Grip: Dave Leigh
Techno Crane Tech: Neil Armitage
Techno Head Tech: Tim Plunkett
Dit: Paul Clements
Video Playback: Alistair Topping
Camera Car Driver: Alan Warden
Drone Pilot: Stef Williams
Drome Camera Op: Pete Stanton
Wire Supervisor: Bob Schofield
Wire Technicians: Chris Rackley & Steven Daly & Martin Smith
Gaffer: Dan Finnigan
Desk Operator: Martin Winton
Electrician: Dave Keogh, Sean Price & Joe Hafferty
Electrician: Electrician:
Rigger: Dave Berry, Matty Holland, Dave Minas & Devon Berry
Art Director: Stuart Hudson
Assistant Art Director: Andy Grayson
Scenic Painter: Caitlin Line
Sfx: Scott Macintyre
Sfx Assist: Martin Jones, Eddy Popplewell, Jimmy Ethelston
Sfx Trainee: Lewis Jones
Make Up: Louise Mccann
Costume: Steven Spencer
Seamstress: Gordon Webber
Mpv Driver: Kevin Warburton
Minibus Driver: Stephen Rotherham
Location Catering: Bobby Tonge
VFX – Kode Red
Editor: Jim Wright @ Ark Studios
Editor: Nick Bartleet
Colourist: James Bamford @ The Mill
Colour Producer: Charlie Morris
Sound Design & Mix: Joe Wilkinson @ String & Tins
Sound Producer: Charlie Howard
Music – Colossal Trailer Music
Tags: UK

: 'We Are Meat'

Date: April 2021
Marking its first ever national advertising campaign, the fake meat producer Impossible Foods is letting the US know, 'We Are Meat'. 
Devised by Wieden+Kennedy Portland, the campaign aims to drive wider consumer awareness of its iconic Impossible Burger by unapologetically claiming its status as meat.
Currently, 82% of sales go on animal-derived meat, and so Impossible Foods intends to target those consumers. 
Tags: United States

: 'Our Little World'

Date: April 2021
During the past year, with the restrictions of the pandemic forcing us to retreat into our homes, our little worlds suddenly became our entire worlds. Our workplaces, our schools, our gyms, our restaurants, our movie theatres. Our homes had to do it all.
In the face of all these unprecedented changes, sustainability, the one thing that’s always been a priority at Ikea, became less of a priority for many Canadians. But luckily, the same place that people were forced to retreat to during the pandemic, was exactly where they could help the planet the most. 
The spot - directed by renowned Canadian director, Mark Zibert - shows people living on their own little planets. We see them going about their everyday lives while taking different sustainable actions, big and small to make those worlds a better place. Ultimately, showing that what you do at home, in your own little world, can change the whole world.
The campaign will be supported by online video, DOOH, social, and digital units that showcase sustainable Ikea products on their own little worlds, acting as a visual microcosm for the big impact of sustainability on the larger world. The 3D animation for social, digital, and OOH was handled by VFX studio SHED out of Montreal.
Tags: Canada

: 'Get Back To What You Love'

Date: April 2021
Google is encouraging the public to 'get back to what you love' with a video that ends with the search phrase: 'Covid vaccine near me.'
The minute-long video chronicles search terms throughout the Covid-19 pandemic and illustrates how those terms may be changing as a result of vaccinations, allowing the world to transition from virtual events to in-person gatherings.
The spot actually debuted back in March but has gained attention in recent days,  following its airing during the NCAA Final Four games over the weekend,
Tags: World

: 'It's On'

Date: April 2021
Lucozade has launched a multimedia campaign ‘It's On’, created by adam&eveDDB. The megabrand platform hopes to bring to life the positive energy that embodies Lucozade and that feeling you have when you’re ready to take on whatever’s ahead
The ‘It’s On’ campaign, planned and bought by MediaCom, will promote the full Lucozade Energy range and will be brought to life uniquely across the other Lucozade sub-brands, supported by bespoke campaigns across Lucozade Zero and Lucozade Revive.
The new campaign also features Lucozade Energy’s brand new transparent bottle sleeves that enable bottle-to-bottle recycling for the first time on the brand. The TV creative nods to the importance Suntory Beverage & Food GB&I places on sustainability as the main character kicks things off by throwing his empty Lucozade Energy bottle into the recycling bin.
Brand: Lucozade Energy
Project/Campaign name: IT’S ON: Hula
First Air Date: 2nd April 2021
Marketing Director: Hannah Norbury
Head of Marketing: Zoe Trimble
Senior Brand Manager: Amie Farrell
Assistant Brand Manager: Tanya Jumabhoy
Senior Insights Manager: Cary Johnson
Agency: adam&eveDDB
Chief Creative Officer: Rick Brim
Creative Directors: Selma Ahmed and Genevieve Gransden
Agency producers: Kate Taylor, Nicola Applegate, Clio McLeary
Chief Strategy Officer: Martin Beverley
Planners: Siân Iles, Will Grundy
Project Manager: Abi Robinson
Social Director: Rebecca Wilson
Joint CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Account Directors: Rosie Snowball, Sam Perez
Account Managers: Annabel Thomson, Clive Olamiju
Director: Max Weiland
Production company: Somesuch
Executive Producer:Emory Ruegg
Producer:Ellie Fry
D.O.P:Ruben Dechamps
Editing Company: Trim
Editor:Fouad Gaber
Post Production:Time Based Arts, Cain & Abel
Post Producer: Chris Aliano
Lead Flame Artist: Adam Fenwick
Lead CG Artist: David Loh
Music Supervisor: Tom Stanford @ Theodore
Soundtrack name and composer: “Here comes the Hotstepper” / Ini Kamoze
Audio Post Production: Factory Studios
Sound Design: Anthony Moore & Josh Campbell
Photographer: Stephanie Sian Smith
Designer: Olly Watts
Stills production company: Kintzing, Cain & Abel
Stills post and design: Dan Jackson and Charlie Townsend, Olly Watts,
Moving post and design: Tom Lockwood, James Ireland
Repro and Supply: Jonny Young and Tony Hutton
Media agency: MediaCom
Business Director: Alison Palmer-Quinn
Associate Director: Sinéad Teasdale
Planning Manager: Sophia Smith
Planner: Alex Gilbert
Strategy directors: Holly Jerreat, Nuria McGlinchey
Tags: UK, Lucozade Energy, adam&eve/DDB

: 'This is Supermarket Mobile'

Date: April 2021

Celebrating the qualities its supermarket brings to mobile, Tesco Mobile is colliding the world of 'frozen tariffs' and the 'fresh deals' counters.  

'This is Supermarket Mobile' is Tesco Mobile's biggest-ever integrated campaign, and aims to connect with Tesco shoppers by highlighting all the unbeatable perks having your phone with the supermarket brings - including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus.

Rachel Swift, Tesco Mobile chief marketing officer said: “Our campaign showcases the wonderful things that happen when Tesco and mobile come together.  We want to show customers all we have to offer - things they can’t get from other networks such as incomparable value and being treated like family, not just a number. 

“We’re different to the other mobile networks and this campaign demonstrates our pride in that difference”


Client Credits:

CMO: Rachel Swift

Head of Brand and Marketing: Emma Herridge 

Head of Customer Experience and Engagement: Simon Rogers 

Campaign Lead: Lawrence Hamilton

Campaign Manager: Zea Westwick

Campaign Executive: Carolina Molina 

Digital Marketing Lead: David Brewerton

Digital Marketing Manager: Rebecca Greenhalgh


Creative Credits:

BBH Creative Team: Lawrence Bushell and Luke Till

BBH Creative Director: Uche Ezugwu

BBH Strategists: Alice Walker and Harry Guild

BBH Strategy Director: Ed Kurland

BBH Account Executive: Ella McNicholas, Jack Smith 

BBH Account Manager: Francesca Somerville, Emma Fry, Tina Rugiwa

BBH Account Director: Tessa Cranfield 

BBH Business Lead: James Rice, Holly Ripper 


Film Credits 

BBH Producer: Georgina Kent

BBH Assistant Producer: Michelle Hagen

Production Company: Thomas Thomas Films

Director: Tiny Bullet

Executive Producer:  

Producer: Trent Simpson  

DoP: Patrick Meller

Post Production: Electric Theatre Collective

Editor/Editing House: Owen Oppenheimer /The Quarry

Sound Studio: String and Tins

Music Supervisor: Hywel Evans/Amy Ho


Print Credits

BBH Producer: Mercedes Januszczak

CGI Artist: Chris Labrooy 

Illustration Agency: Debut Art

Post Production Company and CGI Artist: Dippin’ Sauce 

BBH Designer: Christian Kolodziejski 


Social Credits

BBH Producer: Michelle Hagen 

Creative Team: Lawrence Bushell and Luke Till


Media Credits: 

Mediacom Partner: James Parnum

Mediacom Business Director: Peter Skarparis

Mediacom Associate Director: Duncan Timlin

Mediacom Senior Planner: Jamie Utley

Mediacom Strategy Director: Jon Hildrew

Mediacom AV Associate Director: Nicholas Goodeve-Docker

Mediacom Digital Manager: Erica Dorigo

Mediacom Biddable Manager: Kathryn Turner

Mediacom Digital Planner Buyer: Shairah Habib

Tags: UK

: 'Don’t Miss a Thing this Summer'

Date: April 2021

With the country slowly opening up out of lockdown, the UK public is looking forward to some amazing sights this summer. But despite 42% of people noticing a change in their eyesight during the pandemic, Specsavers knows that getting an eye test won’t be the first thing that people will think about doing.

And so, Specsavers has brought out ‘Amazing Sight’, which aims to capture the mood of the nation, while fuelling conversation to keep an eye test on that ‘to do’ list.

From seeing grandparents and newborns, to clocking eyes on that first pint in the pub, the press, outdoor, radio, social and digital campaign encourages people to book online, so they ‘Don’t miss a thing this summer’.


Project name: Amazing Sight

Agency: The Agency, Specsavers

Client: Chris Carter, Marketing Director, Specsavers

Creative Director: Shishir Patel, Richard James, Marco Bezerra

Copywriter: Geoff Alderman, Lucy Weetman

Art director: Neil Brush, Holly Piriou

Creative producer: Sam Lock

Planner: Pollyanna Evelegh

Client Partner: Rhiannon Hughes

Media agency: MGOMD

Sound Studio and engineer: Simon Capes @Soho Square Studios

Exposure: press, outdoor, radio, social, digital, PR

Tags: UK