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London-based digital experience agency, Mediablaze, known for its expertise in has been appointed by Dali as its strategic partner in the brand’s continued digital transformation.

The appointment comes as a natural extension of the nine-year creative partnership between Dali and Mediablaze as the agency has been embedded in the digital evolution of the Dali brand.

During this time Mediablaze has garnered a deep understanding of a range of Dali products, its brand and their audience having conceptualised and executed a comprehensive content strategy for the Danish award-winning Hi-Fi speaker brand for the better part of a decade.

Commenting on the partnership Torben Leth-Nissen, head of marketing at Dali said: "Mediablaze’s understanding of our business, process and technology made them the perfect partner for Dali as we build on our continuous digital transformation journey.

"Our partnership is fuelled by common values and an understanding of marketing’s role in the global market-place to deliver value and achieve KPIs related to commercial growth for Dali. It’s not just about delivering creative campaigns, in Mediablaze we have a strategic partner that can actively influence the growth of the business. 

“By simplifying our tech stack to a single experience engine we’re confident that working with HubSpot and Mediablaze allows us to implement our digital strategy at a faster pace when combined with Dali’s own customer insights, product and market-place knowledge. We have an exciting journey ahead and one that promises to deliver the best industry customer experiences.“  

Brands committed to helping their customers get the most out of life with the combination of digital and content are most likely to grow fastest.

CEO and co-founder, Paul Button at Mediablaze said, “People buy from companies that create incredible end-to-end experiences, not just great products. As Dali's content marketing partner for nearly a decade, we've been incredibly lucky to work with such a passionate team, representing some of the best audio products in the world. 

“We are thrilled to be appointed as Dali's digital experience agency, representing another exciting chapter in our relationship. Combining digital product innovation with sparkling content will help Dali drive deeper connections with their audience and accelerate growth.” 

As a HubSpot Gold partner, Mediablaze is perfectly placed to build a new foundation for the next stage in Dali’s digital journey.

“We look forward to playing a pivotal role in Dali’s digital transformation as they seek to get closer to their customers. Our job is to provide a digital experience that delivers on commercial objectives, and that delights from the very first digital touchpoint to each and every interaction with the brand thereafter.” said Roger Barr, co-founder and chief digital officer. 

“After consulting with Dali initially about their product and technology needs, and reviewing various other options, we agreed that HubSpot delivers the right combination of CRM, sales, marketing, customer service, website content management and personalisation. We’re hugely excited about what we can achieve together over the next few years.”