The Digiday Video and TV Awards mark a transformative year for visual content, one in which so many eyes turned to screens of every type for information, education, entertainment and a sense of communal activity during a time of quarantine.
From heart-touching rites of passage to breakneck production turnarounds as whole seasons of programming were upended by pandemic-wrought changes, the awards this year represent a doubling down on the personal as well as an opening-up of approaches to workflow and creative storytelling.
This year’s winners include Hulu, which celebrated the return of multiple professional leagues with a COVID-19-safe campaign in August 2020. The program highlighted the power of digital face replacement technology and broke through the limitations of lockdown-restricted production cycles.
Meanwhile, 60 Second Docs took to Snapchat Discover in 2020 with a remarkable approach that identified a sweet — and short-form — spot between rapidly shifting audience attention and a thirst for authentic content that connected to both the mundane and sublime portions of human experience.
And, in a topically themed campaign that activated people during a crucial national moment, Comedy Central Digital rose above the pack with a nine-episode social media video series that drove audiences from their own channels to a custom voting information page during the 2020 national elections in the United States. The page, votevotevote.com, highlighted essential pro-voting messaging with entertaining content — and a lot of laughs.
The 2021 Digiday Video and TV Awards represent an industry at its best in many ways — from technology to social engagement to protecting each other and ourselves. This year’s winners produced content that amounted to a mirror — one that showed people working every day to live well and stay connected no matter the circumstances of the times.
Explore all the winners of the 2021 Digiday Video Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
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