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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Dove, Bodyform, Zalando and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

: 'Jump'

Agency:
Client:
Date: March 2021
Coinciding with the Grammy Awards earlier this week, Apple has released an upbeat spot marketing its AirPods Pro. The film sees a young street dancer turn his cityscape into a playground from the moment he puts on his headphones. 
Throughout his neighbourhood, he jumps in and out of a continuous game of double Dutch. 
Credits:
 
Tags: United States
 
 
 
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: 'Syria Relief'

Agency:
Client:
Date: March 2021
Manchester’s Flow Creative has partnered with locally based international charity, Syria Relief, to create a powerful animated film to mark the 10-year anniversary of the conflict in Syria.
The charity has launched a fundraising appeal to coincide with the anniversary of the brutal conflict to help the millions of victims of the war.
The award-winning animation specialists were asked to tell the human story of the impact of the war by making a film that would help put the scale of the conflict in perspective, while also helping the charity in its fundraising activities.
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
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: 'Keep the Best of France'

Agency:
Client:
Date: March 2021
'Keep the Best of France" is the latest campaign from Le Chocolat des Français to promote its new limited edition bars and pay tribute to the life, and the France, citizens are missing.
To seduce lovers of France, Le Chocolat des Français has teamed up with TBWA\Paris to create a limited-edition packaging of chocolate bars and a advertising campaign that will highlight the brand's values of authenticity and deliciousness.  
By playing with the paradox of positive and negative clichés about France, the campaign humorously invites lovers of our country to keep the best of France: Le Chocolat des Français and the positive cliché illustrated on its shelves.    
Credits:
 
Tags: Europe
 
 
 
 
 
 
 
 
 
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: 'Here To Stay'

Agency:
Client:
Date: March 2021
Zalando has launched its latest campaign ‘Here to Stay’, celebrating those who stay true to their beliefs and take a stand for lasting progress. T
he campaign aims to foster a dialogue on core values such as diversity & inclusion and women’s empowerment, which inspire and encourage people around the world to broaden their views on topics such as gender fluidity and body positivity. 
Shot by Berlin-based fashion photographer Dan Beleiu, the campaign features a series of still images with real life pairings representing open dialogue on a different shared value relevant to the protagonists featured. Each image is overlaid with a bold statement signalling lasting progress on the highlighted value is ‘Here to Stay’; including ‘Sustainability. Here to Stay’, ‘Acceptance. Here to Stay’ and ‘Better Together. Here to Stay’. The campaign goes in line with Zalando’s ambition to contribute to a more inclusive future for everyone.
Credits:
 
Tags: UK
 
 
 
 
 
 
 
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: 'Smokey Bear '

Agency:
Client:
Date: March 2021
The Ad Council, along with the USDA Forest Service and the National Association of State Foresters, has created a new PSA to remind Americans of the importance of safe and responsible outdoor recreation.
As an extension of previous PSAs featuring Stephen Colbert, Betty White, Al Roker, this new creative developed by FCB features actress Isabella Gomez, who lends her voice as Smokey through the use of animated emoji technology to offer timely wildfire prevention tips to keep in mind when spending time outdoors. And as more people venture outside this Spring, the campaign message is even more relevant.
The creative is extended through radio and OOH (available in both English and Spanish), with OOH also featuring the same emoji treatment with focuses on the different geographic regions in the U.S – Southwest, Midwest, Southeast, Southern Plains, and West. PSAs will run nationwide in time and space donated by the media, per the Ad Council’s model.
Credits:
 
Tags: United States
 
 
 
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: 'Get Your Green On'

Agency:
Client:
Date: March 2021
Iris has worked with Brita to launch an integrated campaign starring Joanna Lumley to demonstrate the extent of Britain’s ‘green guilt’ and help the nation to make small changes that can make them feel good, one sustainable step at a time.
To bring the campaign to life, a host of assets were created, including a hugely impactful collection of photographs shot by Mary McCartney, a mini comedy series to dramatise the issue in a way that encourages positive action, and The Greening Good Guide.
In addition, to ensure the campaign reached a broad target audience, Iris collaborated with influencers to document their experiences of making sustainable changes at home. A partnership with Good Housekeeping invites consumers to share their questions with Joanna as part of a live Q&A to help them to ‘Green Good’ at home.
Credits:
 
 
 
 
 
Creative Director – Ross Taylor
PR Director – Hannah Paul
Partnerships Director - Rachel Byles
Senior Account Manager – Lily Rutherford
Senior Account Executive – Tara McGarvey
Account Exec – Cally Skinner
Producer – Louis Cubbon
Production Manager – Nic Bunby
Head of design - Lolly Morris
Designer - Magda Bryla
Editorial Director - Vino Vethavanam
Social Director – Beth Carroll
Social strategy- Tom Langan and Sydney Keightrey
Social media manager - Zack King, Natalie Grover and Steve Saul.
Video Production company – POPs production
Director and writer - Jonny Briggs
Producer - Lucy Benson Brown
Writer – Ben Edwards
Photography
Photographer - Mary McCartney (LGA management)
Executive Producer - Lu Howlett
Producer - Dawn Moretti
Tags: UK, Social campaign, Sustainability Communications, pr
 
 
 
 
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: 'It's On Us'

Agency:
Client:
Date: March 2021
Dove has infiltrated international casting calls with real beauty models and a message to encourage inclusion in its latest campaign ‘It’s on Us’.
Dove pledges that if a brand chooses one of their models, they will pay to cover the cost of the appearance fee.
Dove worked with LOLA MullenLowe and different independent casting agencies to develop this ground breaking challenge. Models across various collectives and backgrounds were hired to participate.
#ItsOnUs furthers Dove’s commitment to drive change and empower women by striving for an inclusive representation of beauty. 
Credits:
 
Tags: South Africa
 
 
 
 
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: 'The Cats That Rule the World'

Agency:
Client:
Date: March 2021
Off the back of the popularity of 'Prison Cat', 'Military Cat', and 'Adventure Cat', two new episodes of the documentary series 'The Cats That Rule The World' directed by Academy Award Nominee Geoffrey O’Connor (Louis Theroux’s Weird Weekends, Surviving America’s Most Hated Family) are now available on YouTube.  
Created by AMV BBDO for Sheba, the documentary series explores the profound and redemptive bonds that form between cats and their parents, and reveals cat’s real and surprising superpower – the ability to reduce stress and provide unconditional love and emotional comfort.
In Japan Cats, the director explores the peerless place held by cats in Japanese culture, and in Hollywood Cats, lifts the lid on feline Hollywood royalty and their A-list lifestyles. 
 
Credits:
 
Tags: Europe
 
 
 
 
 
 
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: 'Feel Like Crap'

Agency:
Client:
Date: March 2021
Following one year since the first lockdown was announced on 23 March 2020, a year of missed life events, furloughs and social isolation, CALM (a charity leading a movement against suicide) and comedian and actress Rosie Jones, are calling on the Unicode Consortium to add a new emoji into circulation.
The aim is to help users take the first steps towards telling a friend or loved one that they are struggling with their mental wellbeing or simply ‘feel like crap’, in an easy to use, non-intimidating  and accessible way, before things get too overwhelming. 
CALM and ambassador Rosie both believe that sometimes to talk about the heavy stuff you need to start with a lighter moment and emojis are the perfect place to start. 
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
 
 
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: 'Let Your Body Flow'

Agency:
Client:
Date: March 2021
To mark the launch of its new range of period underwear, 'intimawear' by Bodyform, the brand has created a spot, 'Let Your Body Flow' that beautifies, poeticises and celebrates periods, clots and all to promote the range of washable and reusable period pants.
#LetYourBodyFlow showcases real people in real situations, shot beautifully and empathetically. They are empowered, but not posey, comfortable in their skins and in the pants. 
Credits:
 
Tags: UK
 
 
 
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: 'Heartbeat'

Agency:
Client:
Date: March 2021
AMV BBDO’s pan-European campaign for Ford centres on a film that draws the analogy between the automaker’s Ford Liive vehicle maintenance service and the human circulatory system. 
The film compares a business to the human heart and courier vans to the circulation of blood. When the red vans arrive on time the heart beats normally - when vans are reduced to a trickle, it slows and stops. But because Ford Liive keeps vans constantly on the road, the heartbeat of the business is soon beating healthier than ever when the vans return. 
Ford Liive marks a step change for fleet customers, introducing a world where vehicle health data can be used to predict and schedule maintenance so that vans don’t break down in the first place, keeping them on the road and working. 
The service brings together the connected vehicle, the customer, the dealer and Ford to identify, diagnose and quickly resolve any issues that may result in downtime – the third highest cost for running any fleet of vehicles. 
Credits:
 
 
 
Client: Ford of Europe
Brand: FORDLiive
Campaign title: Heartbeat
Client name: Peter Zillig, Director of Marketing
Client name: Richard Beard, CV Content & Brand Experience Lead
Client name: Steve Fletcher, CV Brand Content Manager
Client name: Owen Gregory, Director, Commercial Vehicle Aftersales
Creative Agency: AMV BBDO
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creative Director & Writer: Martin Loraine
Agency planner: David Murray, Stephen Wallace
Agency account team: Tom Shattock, Roberto Ghidini, Catherine Stalker, Matt Thomas, Elliot Falconer
Agency producer: Romila Sanassy
Media agency: GTB/Mindshare
Production company: MJZ
Director: Nicolai Fuglsig
Production Co. Producer: Tim Wild
Post-production Company: nineteentwenty
Sound studio: 750mph
Audio Post-production: Sam Ashwell
Digital Design Company: RAPP
Digital & Social Art Director: Will Clark
Digital & Social Copywriter: Ryan Albuino
Tags: Europe
 
 
 
 
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