The Covid-19 outbreak propelled gaming to a whole new level in 2020. Mobile players of the moment are younger and more social, unlocking a host of new and varied opportunities in mobile gaming for brands. In the last year there has been a 50% increase in the number of mobile gamers in the UK alone, with 8.6 million new players, this presents exciting new opportunities for marketers.
In a new podcast hosted by Chris Sutcliffe, editor of The Drum Network, Facebook Gaming’s EMEA head of marketing, Tim Lion and Natalia Vasilyeva, the vice-president of marketing at in-game advertising platform Anzu, explore where the biggest opportunities to reach the gaming audience are emerging and how marketers can level up their campaigns in 2021 and beyond.
<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks... style="font-size: 10px; color: #CCCCCC
;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #CCCCCC
; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/facebook-gaming-x-the-drum-cs4" title="Every third person is a gamer: how to reach the billions-strong gaming audience" target="_blank" style="color: #CCCCCC; text-decoration: none;">Every third person is a gamer: how to reach the billions-strong gaming audience</a></div>
The experts discuss Facebook Gaming’s new Games Marketing Insights for 2021 report, which taps into 13,246 self-reporting gamers across nine markets (the US, UK, Canada, France, Germany, Korea, Japan, Vietnam and Brazil) to understand changing player behaviour, demographics, motivations, preferences and spending habits across this new media channel.
Listen now to discover:
- Trends and insights around the growth of mobile gaming
- The changing consumer behaviours of gamers globally
- How you can tap into new opportunities in the gaming space
- The creative potential of in-app or in-game advertising
- Take away tips for reaching the gaming audience
You can listen to the podcast above and download the fascinating Games Marketing Insights for 2021 report here. The podcast is also available on Spotify and Google Play. It will be released soon on iTunes.