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In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event.

 

 

<iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks... style="font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;"><a href="https://soundcloud.com/thedrum-2" title="TheDrum" target="_blank" style="color: #cccccc; text-decoration: none;">TheDrum</a> · <a href="https://soundcloud.com/thedrum-2/the-future-of-live-events-hybrid-theory" title="The Future of Live Events: Hybrid Theory" target="_blank" style="color: #cccccc; text-decoration: none;">The Future of Live Events: Hybrid Theory</a></div>

 

"I don't think people should do hybrid because it's trendy. You need to think about what works for your brief and what works for your audience. It's great to get data, it's great to get an open audience, but  if the main point of your event is to get sales leads and customer relationships, can you get that through any kind of virtual offering to your physical event?"

"I feel like we've been in the dark ages. Oh my god, the world's just opened up to us with with the ability to leverage technology around creativity. It's fantastic."

 

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