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The Drum Awards for Digital Advertising honor the best marketing teams around the world for their work delivering creativity and technology together effectively.

This year’s jury brought together experts from across the globe with Amir Malik, managing director, growth marketing at Accenture Interactive and Christian Juhl, global chief executive officer for GroupM leading the panel.

After a day of Zoom calls deliberating the top campaigns of the past 12 months, we can now reveal the full list of finalists. Check it out below and join the conversation on social with #TheDrumAwards.

As we’re all nicely tucked up in our homes safe and sound, we are bringing the award show to you in a virtual ceremony as part of The Drum’s Digital Transformation Festival, live on Thursday 25 March at 12pm EST/4PM GMT. You can register here to be kept up to date.

Finalists

Automotive

  • 10 Yetis Digital for Carwow and Vauxhall EV

  • Gravytrain for mycarcheck

  • Haymarket Automotive Studio for Toyota GB

  • MRM

  • Net Conversion for Cars.com

  • PHD Taiwan

B2B

  • Just Global for Tata Consultancy Services

  • Just Global for New Relic

  • Mindshare UK for Dyson

  • Mobile Journey for Shell

  • Rise Interactive

  • Schott AG

  • Transmission for HPE

  • Zulu Alpha Kilo for Advertising and Design Club of Canada

Best Anti-Fraud Solution

  • Clarity PR for Kubient

  • Crenshaw Communications for DoubleVerify

  • Integral Ad Science

  • TrafficGuard

Best Attribution Solution

  • AppsFlyer

  • Foursquare Attribution

  • Jaywing for Asda

  • Mindshare UK for M&S

  • Nectar360

  • Query Click

  • Rockerbox Attribution Platform

  • Success 4 Mobile for Fusio

Best Branding Campaign

  • AdColony for Wall’s

  • Ad-Lib.io for Nescafe

  • KMTX

  • Matterkind/Initiative for Lego

  • Mindshare UK for KFC ’The World’s Most Inappropriate Tagline’

  • Mindshare UK for KFC ’The Big Comeback’

Best Buy Side Innovation

  • MediaCom UK

  • Mindshare UK for Marks & Spencer’s

  • Omnicom Media Group

  • Playground XYZ for Suzuki

  • Spark Foundry

Best Buy Side Team or Agency

  • Semetrical

  • Universal Music Group

  • Uprise UP

Best High Impact Campaign

  • Carat for Oreo

  • GumGum and Wavemaker

  • In the Company of Huskies for Movember

  • Itineris for The Royal Air Force Museum

  • Kaspersky and iProspect

  • Mediaworks and Dune London

  • Mindshare UK for KFC

  • Mischief@NoFixedAddress for The Kraft Heinz Company

  • Nuuk and Milo

  • PadSquad for Hewlett Packard

  • Rise Interactive for ColourPop

  • The Walt Disney Company

Best Inclusive Campaign

  • Anicca Digital for NHS (Leicester City Clinical Commissioning Group)

  • Just Global for Inclusive Places

  • RAPP

  • Spark Foundry

  • Universal Music Group

Best In-House Team

  • Vodafone

Best Omni-Channel Campaign

  • Grafik 

  • Kaspersky and  iProspect

  • MediaCom UK

  • Mindshare UK for KFC

  • The Walt Disney Company

  • Total Media for BritBox

Best Overall Technology for Programmatic Trading

  • Adapex

  • Bluestripe Group for JP/Politikens Hus

  • Captify

  • Cognitiv

  • Duration Media

  • Fifty Technology Ltd.

  • Fluency

  • GingerMay for Adform

  • GumGum

  • Index Exchange

  • Integral Ad Science

Best Paid Search Campaign

  • Incubeta

  • Mediaworks for Viovet

  • Rise Interactive for ATI

  • Spark Foundry

  • Twentysix for CEF

  • Wrpomote

Best Paid Social Campaign

  • Empower

  • Goodway Group for Tacori

  • Influence Digital

  • Mindshare UK for KFC ’The World’s Most Inappropriate Tagline’

  • Mindshare UK for Marks & Spencer ’Sparking Joy Across New & Loyal Customers’

  • Mindshare UK for KFC ’The Big Comeback’

  • MediaCom UK for Tesco

  • Nuuk Digital

  • Reprise for The Lego Group

  • Zoopla

Best Pivot Initiative

  • Avira Holding GmbH & Co

  • Edelman

  • EY 

  • Mobsta

  • Notonthehighstreet

  • Octagon

  • Pernod Ricard for The Mix, London

  • PMG

  • Reprise

  • Sky

  • Wunderman Thompson

  • Wpromote

Best Sell Side Innovation

  • Blockthrough

  • Bluestripe for Permutive and She Media

  • Duration Media for VaaS

  • Lotame for JPIMedia

  • Picnic Media

  • The Ozone Project

Best Sell Side Team or Agency

  • GumGum

  • Mobsta

  • Octave IP Limited

  • Twitch

Best Tech Partner

  • Ad-Lib.io

  • GOA Online Ltd

  • SpotX

  • Xenoss

Best Use of Audio

  • A Million Ads for Bose

  • Havas New York for BNY Mellon

  • Monocle for KEF

  • Octave IP Limited for Electronic Arts

  • VozLab for ManiLife

Best Use of CTV

  • Firstlight PR, Dentsu Aegis Network and The Trade Desk for Santander

  • January Digital for David’s Bridal

  • Origin Media for iRobot

  • Spark Foundry

  • Xaxis

Best Use of Digital OOH

  • Firstlight PR for Zoflora

  • In the Company of Huskies for Movember

  • Vistar Media for Nestle

  • VIOOH for Driving people to the Auto.nl platform

  • VIOOH for Launching the new Renault ZOE with programmatic OOH

Best Use of Gaming

  • Adcolony for Converse

  • BFBS

  • Carat for Mondel?z

  • Grave Danger Limited for Budweiser Brewing Group UK&I

  • GroupM, Xaxis and Bidstack for TalkTalk

  • Publicis Media and Starcom for Paco Rabanne Invictus (Puig)

  • The Digital Voice

  • WeSuperSeed

  • Wunderman Thompson

  • Zulu Alpha Kilo for HomeEquity Bank

Best Use of Video

  • Enviral for Good Energy

  • January Digital for David’s Bridal

  • Mindshare UK for KFC

  • Mindshare UK for Neo Media World

  • Mobsta for UK Government

  • Republic of Media for The Scottish Government

  • Rise Interactive for Stanley Steemer

  • SuperAwesome Trading Limited for MGA Entertainment

  • YouTube Marketing Agency 5PM for Amazon Prime Video

Finance and Professional Services

  • Havas New York for BNY Mellon

  • Infectious Media for HSBC UK

  • NN Group NV

  • RAPP

  • Reflect Digital

  • Zulu Alpha Kilo for HomeEquity Bank ’#PauseToRemember’

  • Zulu Alpha Kilo for HomeEquity Bank ’Catch The Scam’

Health

  • Aira and Elysium 

  • Incubeta

  • Pfizer Corporate Affairs

  • MRM for Cleveland Clinic

  • Republic Of Media

Mobile

  • AdTheorent and The Ad Council

  • MediaCom 

  • Mobsta 

  • Picnic Media for BritBox and Total Media

  • PadSquad for Hewlett Packard

  • Digital Dash for Wunderman Thompson

  • Verizon Media and OMD for PepsiCo

Most Effective Programmatic Media Partnership

  • Empower

  • Integral Ad Science and GroupM

  • Vodafone and JustPremium

  • Karmarama, Accenture Interactive and Tui UK

  • Matter Communications and Xandr

  • Omnicom Media Group and The Ozone Project

  • Google, Placements.io and Skyscanner

  • South China Morning Post

  • Scibids

  • Vox Media

Most Effective Use of Creativity

  • Havas and JustPremium

  • Incubeta

  • Just Global

  • Matterkind

  • Mindshare UK for KFC

  • BritBox, Total Media and Picnic Media

  • Reprise

  • Universal Music Group

Most Effective Use of Data

  • Bluestripe for Permutive and SHE Media

  • Fifty Technology

  • Incubeta

  • MediaCom

  • Mindshare UK for Marks & Spencer

  • MiQ for MediaCom Edinburgh

  • Nano Interactive

  • Playground XYZ

  • South China Morning Post

  • The7stars for TSB

  • Zoopla

Most Effective Use of Data for Creativity

  • Aldi and Spirable

  • Captify and MediaCom Global for Tempur

  • Essence and Ad-Lib for Google Japan

  • Lynne Collins Communications for Weleda

  • Lynne Collins Communications for Scott's Miracle Gro

  • RAPP

  • Xaxis

  • Zoopla

Most Effective Use of Performance

  • Cadastra for Joy

  • Grey Gothenburg and Mindshare for Volvo

  • Kaspersky and iProspect

  • Mobile Journey for Shell

  • Mindshare UK for Marks & Spencer

  • Neo Media World for Disney+

  • Nectar360 for Nestle & Google

  • Nuuk and LUMI

  • Programmai Ltd

  • Scibids

Public Sector

  • AdTheorent

  • Anicca Digital for NHS (Leicester City Clinical Commissioning Group)

  • BFBS and The British Army

  • Crunch Digital Media for PHW

  • Distract Ltd for The National Education Union

  • Itineris for The Royal Air Force Museum

  • Mobsta for UK Government 

  • Republic of Media for The Scottish Government

  • Torchbox for Islamic Relief UK

Retail, Ecommerce and Consumer Goods

  • AdTheorent

  • Captify and MediaCom Global for Tempur

  • Reprise for The Lego Group

  • Rise Interactive for ColourPop

  • Rapp

  • The Walt Disney Company

  • VIOOH for Nespresso

Rising Star

  • Wilson Zaidan Junior, Matterkind

  • Caitlin Tanner, Mobsta

  • Katie McLean, Query Click

  • Isobel Slater, Vodafone

Social Purpose

  • AdTheorent and Feed the Children

  • AdTheorent and The Ad Council

  • In the Company of Huskies for Movember

  • MediaCom for Save The Children

  • Mischief@NoFixedAddress for RepresentUs

  • Manchester City and Xylem

  • Open Influence for More Than a Vote

  • Uprise UP

  • Universal Music Group

  • Zulu Alpha Kilo for Amazon Rainforest Conservancy

Travel, Leisure & Sport

  • Firstlight PR, The7Stars & The Trade Desk for Free Now

  • Manchester City

  • Matta for ATP Tour

  • M&C Saatchi Sport and Entertainment for Heineken and UEFA 

  • Mobsta for Jet2 Tourist Board - Tenerife

  • Octagon for Standard Chartered

  • The Kite Factory for Birch