TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this week.
- As publishers recognize the true cost of malvertising, recent cases highlight the damage
- Free Budweisers for the vaccinated, and ‘Vax Tee’ from Miller Lite: Trending
- Samsung’s reality show looks to capture more than pictures and Dentsu hires a DE&I executive: Agency Brief
- Opinion: How tall Is Benjamin King, and does it matter?
- Hershey awards main media account to Horizon Media