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Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Intersport, Snickers, Tommee Tippee and more, then click through to the global Creative Works site and see what stands out.

Last week, love was in the air for Valentine’s Day, and you can find out how brands celebrated here.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

: 'A New Realm of Cosy'

Agency:
Client:
Date: February 2021
This work from Snug, the original sofa-in-a-box company, showcases the extreme luxury of the brand’s most comfortable range yet.
Scale-up specialists Wax/On have created this humorous 45-second film featuring Snug’s new release, ‘The Cloud Sundae’, in which a couple are overwhelmed by the sensation of sinking into their new sofa.
As an e-commerce retailer Snug saw a surge in interest over lockdown as consumers turned to DTC brands as they sought to freshen up their living space.
This is their biggest ad campaign to date, reflecting a strong year in difficult times for a young business.
Credits:
 
 
 
 
 
 
 
 
Brand: Snug
Founder: Rob Bridgman
Head of Brand: Lauren Hannifan
Creative agency: Wax/On
Creative Partner: Ben Hooper
Production company: Pinch London
Creative development: Ruth Holland
Director: Thomas Ormonde
Tags: UK, DTC, Start Up
 
 
 
 
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: 'You Never Sport Alone'

Agency:
Client:
Date: February 2021
Intersport haas launched its latest global campaign 'You Never Sport Alone.'
The new campaign focuses on the running and training categories, and is both a celebration of the role of community at the heart of sport, and a declaration from Intersport on its undying commitment to provide those communities the support, motivation, advice and gear they need to thrive.
Intersport has seen online sales increase by double digits since March, with at-home training equipment seeing high double digit growth. Running equipment specifically has seen higher than usual growth, as it’s one of the few sports that is still mostly allowed in its original free form.
Credits:
 
Tags: Europe
 
 
 
 
 
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: 'Unthink Money'

Agency:
Client:
Date: February 2021
Yolt is the financial app using neuroscience to outsmart your brain biology. The integrated campaign, created by Uncommon Creative Studio, focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions.
The lizard brain, otherwise known as your ‘cerebrum serpentium’, comprises of destructive, excessive and compulsive spending habits. Activities such as buying those extra lavish take-outs on a Tuesday, scoring the latest trainer drop for no real reason and getting yourself the next best gaming sensation, just because. We continue to spend — regardless of any global recession or logical urge to save.
Uncommon launch their first work for Yolt, since winning the business, to help the human brain take back control through the free smart money app, whose services help make saving as easy as spending.
Rooted in behavioural science, the playful campaign is a unique, scientific explanation as to why humans spend in the way they do. It brings to life how through using smart money apps like Yolt, people can take back control of their money.
Credits:
 
Tags: UK
 
 
 
 
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: 'You're Not You When You're Hungry'

Agency:
Client:
Date: February 2021
Mars Wrigley has announced that Snickers is teaming up with the managerial titan, Jürgen Klopp for a brand new football-focused campaign. 
In the blockbuster ad that was filmed in 2019, the two-time men’s coach of the year swaps the hallowed turf of a football pitch for the more modest confines of a table football arena. Pint-sized players but, as Jürgen finds out, the same super-charged emotions. 
Hungry and frustrated by the lack of tactical nuance on display by the miniature football figurines, the ads protagonist protests in comic fashion against the perceived injustice of the game. Much to the bemusement of their teammates. It’s nothing a Snickers bar can’t take care of, though. After all, we all know 'You’re not you when you’re hungry.'
Credits:
 
Tags: UK
 
 
 
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: 'The Boob Life'

Agency:
Client:
Date: February 2021
Tommee Tippee has launched a major global campaign to demystify the complex realities of feeding for new and prospective mums, redefining how the parenting category speaks to women. 
The Boob Life, by creative brand communications agency Manifest, is a unified multi-channel campaign incorporating a ground-breaking brand film and a six-part digital content series called ‘Spill the Milk.’ Launching internationally across the UK, Australia, and the USA, the campaign promotes two new additions to Tommee Tippee’s Made for Me range; first-of-its-kind Breast Pads available in different shapes, sizes, and absorbances, and a Double Electric Breast Pump. 
Credits:
 
Tags: World
 
 
 
 
 
 
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: 'Open that Coca-Cola'

Agency:
Client:
Date: February 2021
The unique, refreshing taste of Coca-Cola has been uplifting the world for generations. It’s an experience that only enjoying a Coca-Cola can offer, yet one that’s nearly impossible to describe in words. That’s why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it’s Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation.
This campaign aims to bring to life the first sip of Coca-Cola and the expressions we use to convey its great taste and experience of upliftment, and enjoyment when drinking it: Ahhhh! Oooh! Yeah!
Bringing to life the whole experience, Tyler, The Creator has created a new, original track featured in the campaign. The visionary artist is a long-time fan of the brand and shares an authentic originality, allowing him to express the Coca-Cola experience in the way he knows best: through music.
The campaign will be launched via TV, online video and radio advertising, as well as interactive Out Of Home advertising, shopper activation, PR and an ambitious digital and social media approach where fans are invited to recreate the dance and express their own Coca-Cola experience on their own social media channels.
As an extension of the campaign and rolling out across European markets over the coming months, an evolved Coca-Cola Zero Sugar will be launched, offering consumers not only a great taste, but a sleek, brand-new Coca-Cola Zero Sugar packaging design, enhancing consumers Coke experience even further.
 
Credits:
 
Tags: UK
 
 
 
 
 
 
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: 'Step Up The Spice'

Agency:
Client:
Date: February 2021
Pringles is challenging consumers to ‘Step Up the Spice’ through a socially-led campaign to promote its new Sizzl’N product range. 
Working with global agency We Are Social, Pringles will challenge people to see how hot they can go by trialling the progressively spicy flavours, from Kickin’ Sour Cream (Medium), to Spicy BBQ (Hot) and finally, Cheese & Chilli (Extra Hot).
A brand-first Snapchat AR filter has brought the infamous 'Floor is Lava' game to life for Pringles fans. By using Snap’s ground segmentation technology, users need to reach a can of Pringles without touching a lava-covered floor.
Much like the different flavours, each level of the game gets more intense, drawing on visual inspiration from the new cans. Pringles is working with influencer partners to drive participation in the game, as well as encouraging fans to challenge one another. 
Credits:
 
Tags: UK
 
 
 
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: 'Welcome to the Traegerhood'

Agency:
Client:
Date: February 2021
Traeger Grill’s newest Welcome to the Traegerhood integrated campaign is from Zambezi.
This is the brand’s largest marketing effort to date, highlighting Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community of passionate grillers of all skill levels. This comes as Traeger has quickly risen to become the category leader in wood pellet grills, earning approximately 20 percent of all US grill sales in 2020. 
The centerpiece of the campaign is the 60-second 'Pied Piper' TV, amplified by an  integrated campaign that includes outdoor, radio, digital, and social as well. 
 
Credits:
 
Tags: United States
 
 
 
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: 'Your Room Will Be Ready'

Agency:
Client:
Date: February 2021
The Royal Albert Hall has launched its 150th anniversary year with a 90-second tribute to live music entitled Your Room Will Be Ready, narrated by Mick Jagger, directed by Bafta-nominee Tom Harper (The Aeronauts, Wild Rose), and scored by Academy Award-winning composer Steven Price (Gravity, Fury).
The 90-second short film features footage of Adele, Stormzy, Bastille, Coldplay, Iggy Pop, Noel Gallagher, Freddie Mercury and Diana Ross (just to name a few of the 40 featured clips) and includes unseen footage. 
'Your Room Will be Ready', focuses on the anticipation and energy of live events and pairs images of the empty venue with more than 40 pieces of archive concert footage from 1933 to the present, and Sir Mick reading from For Friends Only by W.H. Auden.
Credits:
 
Tags: UK
 
 
 
 
 
 
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: 'Go Green Without the Extreme'

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Client:
Date: February 2021
British Gas has launched a campaign highlighting the ways its customers can have a positive impact on the environment through its sustainable energy solutions and services.
The campaign is inspired by the truth that households are looking for simple, everyday ways to be more environmentally conscious, without having to go to extremes. The creative approach shows how ‘You can go green without the extreme’ and playfully applauds the extremity to which environmentally friendly habits can be taken, whilst nodding to British Gas’ sustainable solutions. These solutions range from all electricity tariffs being zero carbon as standard to protecting up to ten trees each year for every customer on its Green Future tariff. There are also 1.6m customers on 100% renewable electricity tariffs.
Going live across social media channels for four weeks, the campaign - while playful in tone - reflects British Gas’ commitment to providing long-term viable green solutions.
Credits:
 
Tags: UK
 
 
 
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: 'Greatness Gives Back '

Agency:
Client:
Date: February 2021
Throughout Black History Month, Roots of Fight (ROF) is executing a digital campaign titled 'Greatness Gives Back,' which shines a light on the heroes who fought and are fighting for racial justice and equality.
The stories will be told via conversations and spoken word, recognising the strength, passion and activism exuded by individuals like Jack Johnson, Redd Foxx, Marshall 'Major' Taylor and Jesse Owens. 
This tribute is being spearheaded by Roots Of Fight’s new creative partners, actors, Colman Domingo and Daniel J. Watts, who will both be staying on throughout this year to elevate the brand, further develop creative assets and bring narratives to life.
In addition to this month’s 'Greatness Gives Back' digital campaign, ROF has a Black History Tribute Collection with apparel that highlights the great leaders listed above, along with Rosa Parks, Maya Angelou and Malcolm X. 
Credits:
 
Tags: United States
 
 
 
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: 'Teodoro'

Agency:
Client:
Date: February 2021
How many good memories can we collect in 20 years? To celebrate the changes that happen in a person's life, Nescau, Nestlé’s leading brand in the chocolate powdered beverage industry in Brazil, has centred a plastic straw in the ocean in its emotional spot.
The ad campaign, 'Teodoro', introduces the character and all the changes he has been through for 20 years since he was a child. At the same time, the film presents the journey of a plastic straw in the ocean and how changeless it is.  
The commercial is part of Joga Junto Movement, which inspires people to think about their own responsibilities to preserve the oceans and in what ways they can do something to make a simple change.   
Credits:
 
Tags: Brazil
 
 
 
 
 
 
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: 'The Neo Kids'

Agency:
Client:
Date: February 2021
World-famous supermodel David Gandy stars in a new campaign to unveil Neo, the smart kids watch, a new collaboration between Vodafone and Disney. 
For the campaign, Gandy, who has worked with some of the biggest names and brands in the world, was tasked with bringing to life how Neo empowers children to enjoy greater levels of independence, while making sure parents and guardians stay connected with them.
Gandy’s role in the campaign includes a ‘behind the scenes’ video in which the model is ‘directed’ by eight-year-old photographer, ‘Lil’ J-Peg’, accompanied by an all-children production crew. 
One Green Bean, London, was responsible for developing the campaign, including creating the three-minute hero film, social cut down edits and campaign photography. The film was produced by MindsEye and directed by Benjamin Green. 
Launching across Europe, the smart kids watch was unveiled in December through a brand-first digital product launch event  and will be supported through by a multi-million Euro smart tech campaign spend across markets this year.
Credits:
 
Tags: Europe
 
 
 
 
 
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: '#MakeYourOwnParade'

Agency:
Client:
Date: February 2021
While this St. Patrick's Day looks to be another socially distant experience, Carhartt and Guinness have proudly teamed up to brew hope for the future with a new story and co-branded gear to keep the spirit of the holiday alive.
The iconic brands are calling on hardworking men and women to re-imagine their St. Patrick's Day celebrations from home. No matter the circumstances, the spirit of the holiday must live on – it just may require folks to #MakeYourOwnParade.
Consumers are encouraged to recreate their holiday traditions in a new way and share their at-home parade using the hashtag and tagging @Carhartt on Instagram.
Credits:
 
Tags: Europe
 
 
 
 
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