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4media group UK has been appointed by sustainable lifestyle brand Circular&Co as their agency partner for 2021 on a retained agreement. They will work together throughout the year on key launches and activations. 

Circular&Co strives to find solutions that make a positive impact on the environment, with their award-winning products and circular design principles. 

As a global integrated communications agency, 4media group UK, will work closely with Circular&Co on a variety of projects to launch new products, build brand awareness and create pop-up events to lead educational campaigns around sustainability and the circular economy. 

The newly-won account bolsters 4media group UK’s growing retained business team which is mainly focusing on consumer brands across integrated communications platforms. 

This latest account win continues 4media group’s retained account expansion after launching an integrated offering two years ago. 

Tess O’Reilly, retained team lead at 4media group UK, said: “Our priority is to work with clients that do things that we love – whether that is revolutionising an industry, providing consumers with valuable new information or just being good people doing good things. Circular&Co. do all of these – and they do them well!” 

Fawn Smith, marketing and sales executive at Circular&Co, said: “We’re excited to partner with 4media on our mission to make circularity accessible for everyone and inspire both industry and consumers through circular design education. We are confident that 4media will help us achieve these goals and look forward to growing our brand with them.”

4media group and Circular&Co. begin their partnership this month.