Select Page

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Marmite, McDonald’s, The Office for National Statistics and more, then click through to the global Creative Works site and see what stands out.

Last week, love was in the air for Valentine’s Day, and you can find out how brands celebrated here.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favorite.

To submit work for our Creative Works section, please fill out this online form.

: 'Marmite Dynamite '

Agency:
Client:
Date: February 2021
Adam&eveDDB, in partnership with Mindshare and Kinetic, have delivered a suite of explosive OOH special builds to celebrate the launch of chili-infused Marmite Dynamite, encouraging both lovers and haters to handle the new product with extreme care.
The launch execution features the giant lid of a Marmite Dynamite jar, which has exploded out of a 48-sheet poster and into a nearby car windscreen. Follow up executions feature huge lids blown skywards and hooked onto nearby buildings and trees.
Whether you love it or hate it, this eye-catching and unique OOH campaign will absolutely remind you to be careful with your jar of Marmite Dynamite.
Adam&eveDDB’s explosive concept for Marmite’s new fiery, chilli flavoured variant has also been extended to a social campaign on Instagram and Facebook, implemented by Mindshare and U-Studio. Media strategy developed and executed by Mindshare, with the special build OOH sites created and delivered by Kinetic and Jack Agency.
The PR strategy was developed and executed by W Communications, with the aim of igniting mass consumer awareness ahead of the product’s launch. 
Credits:
 
 
 
 
 
Client: Unilever
Brand: Marmite
Project/Campaign name: Dynamite
First Air Date: 08.02.21
Client/s Team:
Vice President, Foods & Refreshment, Unilever UKI: Andre Burger
Marketing Director, Foods, Unilever UKI: Fikerte Woldegiorgis
Marketing Manager, Unilever UK: Kyrie Merryman
Brand Manager, Unilever UK: Sophie Allan
Assistant Brand Manager, Unilever UK: Rebecca Prior
Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Agency Integrated Producer: Jaki Jo Hannan
Planner/s: Will Grundy, Sara Keegan
Project Manager: Jacqueline Lynch
Joint CEO: Tammy Einav &/ Mat Goff
Managing Partner: Tom White
Account Director/s: Oliver Lester
Account Manager/s: Emily Bristowe
Design: King Henry
Head of Design: Paul Knowles
Artworker: Dave Callow
Supply: Gutenberg Global
Senior Producer: Tony Hutton
Media agency: Mindshare
Client Director/s: Nika Dohoczky
Account Director: Tess Domenet
Account Manager: Ismaila Bojang
Special Build OOH Agency: Kinetic
Head of projects and operations: Sam O’Connell
Billboard sites: Jack Agency & JCDecaux
Post Production: Dennis Tuffnell
PR Agency: W Communications
Associate Director: Nikki Collins
Senior Account Director: Jess O’Donohoe
Senior Account Manager: Sam Beer
Account Manager: Paige Hartley
Senior Account Executive: Susana Micolta
Account Executive: Ella Bull
Photographer (Still Life): James Day
Agent (Still Life): Siobhan Squire
Photographer (Landscape): Sue Parkhill
Agency (Landscape): PLEAT
Model Making (Still Life): Andy Knight
Tags: UK, adam&eve/DDB, Marmite
 
 
 
Loading...

: 'Faster Brings Us Closer'

Agency:
Client:
Date: February 2021
Virgin Media’s latest campaign features a timeless love story that is set in the world of online gaming, powered by its fast and reliable WiFi.
The ‘Faster Brings us Closer’ campaign plays on the power of Virgin Media’s ultrafast network with the touching story of students Jade and Jake, who form an instant connection after meeting in an online video game.
Virgin Media’s new TV film, which debuts tonight (5 February) on ITV, emulates a classic love story reimagined for today’s digital world. After Jade defeats Jake in a gaming battle, they decide to team up and the more time they spend in the virtual world, the more their feelings for each other grow.  The narrative builds up to a virtual ‘meet cute’ where the characters take their relationship to the next level, meeting face-to-face via video call.
 
Credits:
 
Tags: UK
 
 
 
 
 
 
 
 
 
 
Loading...

: 'It's about us'

Agency:
Client:
Date: February 2021
The Office for National Statistics (ONS) has revealed a major new integrated launch campaign to drive awareness of Census 2021 across England and Wales. The push was developed in collaboration with creative agency M&C Saatchi following its appointment as agency partner for Census 2021 communications last year.
M&C Saatchi has partnered with the ONS to develop an inclusive campaign with broad appeal across the entire population, to ensure completion across diverse community groups. With an objective of achieving over 75% online completion, it has been described as a ‘digital-first census’.
The push will help people to understand the relevance and importance of the census, and to recognise the power of data and statistics to improve lives. In particular, Census 2021 will give the ONS fresh information to increase its long-term understanding of the impact of the pandemic, and make sure that the services people use meet the needs of our changing society.
The integrated ‘It’s About Us’ campaign is brought to life through a series of portraits from across the length and breadth of England and Wales – almost 80 in total – celebrating who we are and the communities we come from. A TV spot, directed by Max Fisher at Knucklehead, features a version of The Zombies track This Will Be Our Year, rerecorded by the Norwich-based busking band featured in the advert, in a nod to the campaign’s community focus.
The campaign is unique in its scale and breadth. Designed to reach all adults in England and Wales, irrespective of age, location, race, sex, religion or living circumstances, the inclusive push features nearly 200 members of the public from across England and Wales. It has been developed in 44 languages, with activity running across TV, radio, audio, social media, digital, out-of-home, press and PR. This is supported by student communications, a primary and secondary school education programme, commercial and public sector partnerships, and community outreach.
Developed during the Covid-19 pandemic, the campaign was produced under government and APA guidelines and under the strict supervision of a Covid-19 Compliance Officer. Measures included casting members from the same household or support ‘bubble’.
Media planning and buying for the campaign is by Manning Gottlieb OMD/OmniGOV. The secondary schools education programme is delivered by EVERFI.
Credits:
 
 
 
 
 
 
Creative agency: M&C Saatchi
Executive Creative Director - Ben Golik
Creative - Jordan Morris
Creative - Danny Jones
Art Director - Tom Kennedy
Design Lead - Andy Harris
Design Director - Sophia Ben Yedder
Managing Partner - Mark Newnes
Account Director - Tia Kulkarni
Strategy Director - Matt Kemp
Programme Director - Hayley Ziepe
Producer - Rosie Nolan
TV Producer - Eliot Liss
Production Company: Knucklehead
Director - Max Fisher
Producer - Francis Mildmay-White
Production Manager - Cat Irving
Production Assistant - Becky Thompson
Location Manager - Ben Carter
Director of Photography - Christopher Sabogal
Casting - Sally McCleery
Editor - Rebecca Luff @ The Quarry
Grade - James Bamford @ The Mill
Online Post-Production - Tim Gaydon @ Creative Outpost
Audio Post-Production - Dave Robinson @ Creative Outpost
Music - ‘This Will Be Our Year’ – written by Chris White / performed by Jose McGill & The Vagaband
Stills Photographer - Dan Ross
Tags: UK, TV, integrated
 
 
 
 
Loading...

: 'Warning Sign'

Agency:
Client:
Date: February 2021
To draw attention to the fact that a cough lasting three weeks or more could be a sign of lung cancer, NHS England has worked with M&C Saatchi on an awareness campaign, titled 'Warning Sign'. 
While Lung cancer is the third most common cancer in England, with around 39,300 cases per year, it is the biggest cause of cancer deaths. With member of the public reluctant to use NHS services durnig the pandemic, lung cancer GP referrals remain lower than before the pandemic. 
To address these issues, Public Health England and NHS England have worked with M&C Saatchi to develop a campaign to encourage those with the key early symptom of lung cancer (a cough for three weeks or more) to contact their GP practice.
To dramatise this, M&C Saatchi created a distinctive visual asset – a warning sign on the chest, much like the type you’d seen on a car dashboard. In a TV spot, directed by Josh Feder at Agile Films, every time the protagonist coughs, unbeknown to him, a warning sign lights up on his chest, as if it’s emanating from inside him. The ad shows him coughing in various scenarios over the course of a three-week period, dramatising the cough’s persistence and the way in which people can just ignore symptoms that hang around. It isn’t until his partner expresses concern that he accepts he needs to see a GP.
The ad’s voiceover states: “If you’ve had a cough for three weeks or more, and it isn’t Covid-19, it could still be a warning sign. It’s probably nothing serious, but it could be a sign of cancer. Just contact your GP practice.”
The initiative is the latest in a series of ‘Help Us, Help You’ campaigns which seek to address barriers to accessing the NHS and encourage people with early signs of cancer to speak to their GP. The campaigns aim to assure people that despite Covid-19, the NHS is ready to see those that need care in a safe way.
Credits:
 
Tags: UK
 
 
 
Loading...

: 'It's a People Thing'

Agency:
Client:
Date: February 2021
Marking its first major campaign since it appointed New Commericial Arts (NCA) last year, the Halifax has introduced a new posiitoning: "It's a people thing'. 
Against the backdrop of Oasis' 'Stand By Me' the campaign seamlessly amalgamates various vignettes, capturing the highs and lows of those living on a typical British street. 
"Halifax is a heartland of Britain brand. Our new 'It's a people thing' campaign puts it right back where it belongs," explains Richard Warren, director of marketing communications at Lloyds Banking Group. 
Credits:
 
Tags: UK
 
 
 
Loading...

: 'Are You Stupid?'

Agency:
Client:
Date: February 2021
Oatly has launched its first European-wide creative campaign that asks one very simple question: 'Are You Stupid?'
The creative is in response to 'Amendment 171 (AM 171)' - which calls for heavy restrictions on plant-based dairy, and is supported by the European Dairy Association who are claiming that current packaging and marketing guidelines are 'misleading' to consumers. 
The amendment calls for it to be made illegal for plant-based products to reference dairy in any way, meaning phrases like 'dairy free' or 'creamy' could be banned. As well as affecting packaging, it could also impact climate footprint comparisons, where comparing the emissions to dairy could no longer be allowed.
The European Parliament has voted yes to the ammendement and it will next be decided by the EU Council of Ministers.
While it says its confident that people across the continent are able to distinguish between entirely different products, Oatly is double checking by asking the public to confirm.
A series of digital ads feature the responses of real people, from a study which lasted a week, and included 12 focus groups with people from 17 countries, aged 21-64.
Credits:
 
Tags: UK
 
 
 
 
 
Loading...

: 'Nike Cycle Syncing '

Agency:
Client:
Date: February 2021
R/GA London has partnered with Nike and female physiologist, Stacy Sims, to build the first-ever cycle syncing training collection on the Nike Training Club App.
The work will launch across Nike Women’s Global Social handle and in the Nike Training Club app, and aims to help educate women on how to sync their training to their menstrual cycle - to not only perform better and stronger, but to optimise their energy and listen to what their body needs for each phase of the cycle.
Credits:
 
 
 
 
 
 
R/GA Credits:
Rob Kent, Group Account Director
Gretel Oehme, Program Manager
Bruno DiLucca, Creative Director
Charlie Green, Visual Designer
Laura Randall, Senior Copywriter
Natalie Ranger, Senior Copywriter
Camille Magnan, Senior Visual Designer
Juliette Arnaud, Producer
Rob Watts, Senior Art Director
Amar Babbar, Senior Strategist
Anna Bulman, Strategy Director
Hannah Vatandoust, Associate Strategist
Nick Pringle, SVP Executive Creative Director
 
Tags: UK
 
 
 
Loading...

: 'Popcorn Chicken Pizza'

Agency:
Client:
Date: January 1970
Two of the world’s most loved brands joined forces to launch the Pizza Hut KFC Popcorn Chicken Pizza.
The global integrated campaign, created by Iris, launches in the UK with a 30-second announcement film starring Pizza Hut’s long-time brand ambassador, Parker J Parkerson.
Parker warns the internet to ‘brace itself’ as he reveals a collaboration so mind-blowing it could possibly break. As soon as the Pizza Hut KFC Popcorn Chicken Pizza is introduced, the meltdown begins and Parker takes us on a journey through the internet collapsing on itself, in his signature tongue-in-cheek style.
Credits:
 
 
 
 
 
 
Lead creative and strategic agency – Iris
Chief Creative Officer – Shaun Mcilrath
Creative Directors – Lou Bogue and Rupert Thornborough
Agency Producer – Rachel (Chops) Amess
Strategy Director – Raj Thambirajah
Managing Partner – Ian Bradbury
Group Account Director – Isabelle Taylor
Production Company – Biscuit Filmworks
Director – Clay Weiner
Editing House – Stitch Editing
Editor – Gareth McEwen
Post Production – Black Kite
Audio post production – Grand Central Studios
CGI artist - Nina Mossand (flame artist) & Ivo Sousa (design)
PR – Laura Dilnot & Lucy Hancock
Tags: Europe, kfc
 
 
 
Loading...

: 'We Deliver'

Agency:
Client:
Date: February 2021
Simple and instantly recognisable, Leo Burnett has produced more satisfying minimalism for McDonald's.
This latest outdoor campaign sees McDonald's iconic 'golden arches' serve customers a timely reminder that even when they can't go in-store, they can get it delivered instead.
 
Credits:
 
Tags: UK
 
 
 
 
 
 
 
Loading...

: 'AD-cademy'

Agency:
Client:
Date: February 2021
 
Credits:
 
 
 
Brixton Finishing School has officially launched the AD-Cademy, a free, online advertising course aimed to help address the lack of diversity in advertising, with a campaign developed by Mother London that will run across donated media in local and national press, OOH, digital and social.
The AD-Cademy is led by industry experts from all disciplines and it aims to encourage and inspire young people from anywhere in the UK to pursue jobs in the creative, digital and tech industries, no matter their background.
The campaign uses visual effects playing on the tropes and conventions of these different roles within the industry, whilst arresting headlines were created to spike interest. Mother aims to make these diverse roles feel accessible to anyone who has the talent and drive to succeed, and show how one can turn their talents into a successful career in the advertising industry.
Other partners include Mail Metro Media which has donated cover wraps and digital inventory, Clear Channel which has donated national OOH advertising, including through its prestigious Storm portfolio of super-premium digital screens in cities like Manchester, Glasgow and London, Brand Advance which donated £50k worth of inventory across its media diversity network and lent expertise. Similarly, Refinery29, part of the Vice Media Group, has provided an inventory donation whilst Wilderness Agency is offering social campaign support.
 
Tags: UK
 
 
 
 
 
 
 
 
 
Loading...

: 'Do It Safely'

Agency:
Client:
Date: February 2021
August is the first period product brand built for Gen Z, founded by two Gen Z-ers themselves. Launched in late 2020, August is revolutionizing period care by reimagining and redefining the period experience.
August has teamed up with Safely to put out a PSA campaign with real people asking real questions about periods and sexual health; both brands are on a mission to normalize periods and STIs and believe its time for society shaming to stop. The campaign’s goal is to promote self-advocacy around menstrual and sexual health.
 
 
Credits:
 
Tags: North America
 
 
 
 
 
Loading...

: 'Shreddie for Anything'

Agency:
Client:
Date: February 2021
Nestlé Cereals has launched a UK campaign created by McCann London aimed at empowering British families to be ‘Shreddie For Anything’.
Shreddies turned to the only man that can captivate an entire nation to re-establish the classic British breakfast cereal. Some say he built Milton Keynes in a week; others say he does not believe in scaffolding. Nick Knowles, TV presenter and builder of dreams, is waking up the nation with his can-do attitude and celebrating the UK’s ordinary, no-nonsense families who are tackling life’s everyday challenges head on.
In the 30-sec TV spot, Nick ‘get it done’ Knowles comes armed with his belt of tools, packs of Shreddies and words of wisdom: “when things get tough, don’t eat soft” to help a dad get through the daily struggle of getting his kids up for school.
 
Credits:
 
 
Project Name: Shreddie for Anything
Client Name: Nestle Cereals
 
Nestlé Cereals
 
Regional Marketing Director UK & Australia: Toby Baker
Nestle Brand Marketing Controller at Cereal Partners: Rebecca Gale
Marketing Manager: Tudor Turtudau
Brand Manager: Lauren Cooksley
 
McCann London
 
Creative Agency:  McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Executive Creative Directors: Ray Shaughnessy & Dan Norris
Creative Director: Greg Mullen
Creatives: Rory Peyton Jones & Elliot Lee
Managing Partner:  Tommy Smith
Account Manager:  Joely Buxton – Smith 
Senior Digital Strategist Jonathan Bender 
Head of Design: Lisa Carrana 
Creative Director of Design: Richard Hart
Design Director: Jonathan Harper
Junior Designer: Lauryn Raymond
Junior Designer: Chloe Insall-Jones
 
Craft
 
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Jonathan Davis 
Producer: Tom Ayling
Business Affairs Lead: Molly Strasser
Sound Engineer: Giselle Hall
 
ITB
 
Senior Account Director: Jan Taubert
Account Director: Frankie Ballentyne
 
Production/Post Production - Agile Films
 
Director: Fatal Farm
Live Action Producer: Tom Ford
Post Production Producer: Lucy Hayes & Alizee Levrino
DOP: Theo Garland
Editor: Martin Fickling / Jean-Philippe Blunt
Online/VFX supervisor: Chris Dunleavy
 
Grade - Nineteen Twenty
 
Colourist: Kai Van Beers
Post Producer: David Keegan
Tags: UK
 
 
 
 
Loading...

: 'Good In Goodwill'

Agency:
Client:
Date: February 2021
Goodwill's latest campaign, 'The Good in Goodwill' communicates the brand’s mission and inspires the consumer to take action — either by making a goods donation or a retail purchase — so that Goodwill can continue the cycle of good. 
After a year that warranted a focus on community and helping others, and when shopping and donation protocols were constantly changing, Y&L wanted this campaign to not only provide a platform to communicate the Goodwill mission in a meaningful way, but also lean into the 'One Goodwill' initiative to address the importance of Goodwill retail and donations.
The campaign includes animated videos (created by Johannesburg-based animation studio Masters & Savant) and social assets that tell the stories of real people who have been helped by Goodwill’s various programs. 
 
Credits:
 
 
Young & Laramore – Agency of Record
Tom Denari – President and Chief Strategy Officer
Carolyn Hadlock – Principal, Executive Creative Director
Daniel Vuyovich – Senior Designer/Art Director
Charlie Hopper – Senior Writer
Chris Weiper – Senior Digital Developer
Rebecca Peters – Media Supervisor
Katie Becu – Senior Media Planner/Buyer
Amanda Eagle – Digital Media Planner/Buyer
Mason Thomas – Sr Analyst, Consumer Insights & Analytics
Jacqueline Hacker – Account Director
Sydney Jameson – Account Manager
Masters & Savant  – Animation House
Tags: United States
 
 
 
 
 
 
Loading...