The position has a branding problem of its own, as fewer than 20% of surveyed senior marketers aspire to take on the mantle, according to Clear research.
- Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
- Three UK launches sponsorship creative and social media game for Goggelbox partnership
- Lexus leans into sneakerhead culture with car-inspired shoe, video series
- Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
- NBCU’s Linda Yaccarino on transformation, #ShesMy and gender equity