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Singapore Tourism Board and Singapore Airlines have come together to help local brands with their digital transformation journey.

The three-year partnership sees STB and SIA’s retail brand KrisShop help brands in Design Orchard, an integrated retail and incubation space for Singapore's designers, to advertise their products and share e-commerce expertise.

36 Design Orchard brands including Kydra, Photo Phactory, and Temple Candles, to fashion/accessories labels such as Binary Style, EDEN + ELIE, and Reckless Ericka, will be digitally housed on With Love, SG, a KrisShop concept store for home-grown brands.

“KrisShop has always prided itself on being a uniquely Singapore brand, a value that is deeply reflected in our thoughtful curation of local products across our suite of offerings and concept stores,” said Chris Pok, chief executive officer of KrisShop.

“We are delighted to partner STB, as this partnership is an extension of our efforts to champion our culture, and further fuels our vision of being a platform of enablement and empowerment for homegrown entrepreneurs, by giving prominence to their crafts for audiences in Singapore and beyond.”

What else will STB and KrisShop work on together?

  • Both parties will work on domestic and global campaigns to raise awareness of local brands and grow demand for their products by showcasing local design talent and elevate the perception of Singapore’s retail scene.


  •  KrisShop will also offer Design Orchard brands guidance to boost e-commerce sales in Singapore and in global markets and hold regular review sessions with the brands.


  • STB and KrisShop will explore new fulfillment services and channels to create online-to-offline and offline-to-online retail experiences for Design Orchard and KrisShop’s customers. Some ideas to be trialed include self-collection for local customers at designated pickup points, such as Design Orchard and SingPost Popstations.


  • They will also explore integrating’s features with STB’s official VisitSingapore mobile application, allowing users to shop on the go.