OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.
- Sir Nigel Bogle leads upbeat ‘#LetsGetThereSooner’ campaign to lift spirits in lockdown
- How Bodyform is bringing the ‘gender pain gap’ to life with new language for women
- Three PR lessons from Harry, prince of publicity
- Food delivery platforms are serving up smart campaigns: Thursday Wake-Up Call
- How creativity is fueling food delivery brand battles through the pandemic and beyond